
Overview
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Curriculum Vitae
- Since 2022: Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Research and Teaching Associate | Chair of Industrial Management - 2021-2022: Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Working Student | Chair of Industrial Management - 2021-2022: Siemens AG, Nürnberg
Working Student | Strategy & Marketing - BNP Paribas S.A., Nürnberg
Working Student | Content Management - news aktuell GmbH/ dpa, Hamburg
Apprenticeship (Cooperative Study Program) | Product Management, Sales, Marketing and Public Relations
- 2022-2025: Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
PhD Candidate (Dr. rer. pol.) in Innovation Management - 2020-2022: Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
M.Sc. in Management - 2017-2020: Hamburg School of Business Administration (HSBA)
B.Sc. in Media Management
Responsibilities
- Research Project “BIOTEXFUTURE TransitionLab” | www.biotexfuture.de/transitionlab
- Course “Strategien technologieorientierter Unternehmen mit Dr. Roland Busch” (CEO, Siemens AG) (Master)
- Course “AI & Data in Business and Management with Dr. Lydia Mammen” (VP Digital Analytics, adidas AG) (Master)
- Course “Technology and Innovation Management” (Master)
Research Areas
- Sustainable Innovation and Consumer Behavior
Research Output
2025
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Origin and Process of Bio-Based Innovations: A Consumer Perspective
Innovation and Product Development Management Conference (IPDMC) (Porto, Portugal, 11. June 2025 - 13. June 2025) - , , , :
Origin and Process of Bio-Based Innovations: A Consumer Perspective
85th Annual Meeting of the Academy of Management (AOM 2025) (Copenhagen, Denmark, 25. July 2025 - 29. July 2025) - , , , :
Origin and Process of Bio-Based Innovations: A Consumer Perspective
European Academy of Management (EURAM) Conference (Florence, Italy, 22. June 2025 - 25. June 2025) - :
Enablers and Constraints of Publicly-funded Projects for Sustainability: The Case of Bio-based Textile Innovation in Germany
Innovation and Product Development Management Conference (Porto, Portugal, 11. June 2025 - 13. June 2025) - , , , :
Regulatory Product Bans and Consumer Stockpiling Behavior
European Academy of Management (EURAM) (Florence, Italy, 22. June 2025 - 25. June 2025)
2024
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Process or Origin? Consumer Perceptions of Sustainable Material Innovations
R&D Management Conference (KTH Royal Institute of Technology, Stockholm, Sweden, 17. June 2024 - 19. June 2024) - , , :
Green Fairytales or Green Futures? Circular Innovation Practice in Resource-intenstive Industries
84th Annual Meeting of the Academy of Management (AOM 2024) (Chicago, Illinois, USA, 9. August 2024 - 13. August 2024) - , , :
Green Fairytales or Green Futures? Circular Innovation Practice in Resource-intenstive Industries
European Academy of Management (EURAM) Conference (Bath, UK, 25. June 2024 - 28. June 2024) - , , , :
How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations
European Academy of Management (EURAM) (Bath, England, 25. June 2024 - 28. June 2024) - , , , :
How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations
Innovation and Product Development Management Conference (IPDMC) (Trinity Business School, Dublin, 5. June 2024 - 7. June 2024)
2023
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How Tech Startups Create a Positive Impact Towards the SDGs – A Qualitative Analysis
R&D Management Conference (Pablo de Olavide University, Seville, 19. June 2023 - 21. June 2023) - , , :
Consumer Reactions to Products Developed in Collaboration with Non-Profit Organizations
R&D Management Conference (Pablo de Olavide University, Seville, 19. June 2023 - 21. June 2023)
2022
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Profiting from Non-Profits? When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products
Continuous Innovation Network (CINet) Conference (Pisa (Italy), 11. September 2022 - 13. September 2022)