TeachingWhy do people buy NFTs? New publication in the European Journal of Information Systems!
Non-fungible tokens (NFTs) remain a culturally and socially controversial topic. While some envision NFTs as a revolutionary way to (re-)organize ownership, others question their legitimacy altogether. Both sides, however, have asked themselves this question: Why do people buy them? In our newest study, co-authored by Michael Mertel and Kai-Ingo Voigt and recently published in the […]Non-fungible tokens (NFTs) remain a culturally and socially controversial topic. While some envision NFTs as a revolutionary way to (re-)organize ownership, others question their legitimacy altogether. Both sides, however, have asked themselves this question: Why do people buy them? In our newest study, co-authored by Michael Mertel and Kai-Ingo Voigt and recently published in the […]
