Once again, Prof. Dr. Kai-Ingo Voigt, Dr. Christian Baccarella and Tobias Eismann took up the invitation of the tradition-rich Universidad de Alcalá to hold the course “Technology and Innovation Management“, discussing contemporary topics regarding exciting innovations and emerging technologies with...

We are proud to announce that our article “Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany” has been published in “Industrial Marketing Management” (VHB Ranking B). The Journal is regarded as a leadi...

On 9th Feb 2018, we had the pleasure to listen to Rainer Schultz, CEO of the Nuremberg-based marketing, communication, and design agency “Die Zwei”. Having founded his agency in 1970, Rainer Schultz shared his decades of experience in leading a creative company to our students in Organiz...

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Chair of Industrial Management