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  4. Dr. Timm Wagner

Dr. Timm Wagner

In page navigation: Team
  • Prof. Dr. Kai-Ingo Voigt
  • Prof. Dr. Julian Müller
  • Office Management
  • Postdocs & Research and Teaching Associates
  • Visiting Lecturers
  • Alumni
    • Dr. Christian Arnold
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    • Dr. Sebastian Engel
    • Dr. Stefan Schrauder
    • Dr. Stefanie John
    • Dr. Tanja Jovanović
    • Dr. Timm Wagner
    • Dr. Tobias Eismann
    • Prof. Dr. Alexander Brem
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Dr. Timm Wagner

Dr. Timm Wagner

Dr. Timm Wagner
Lange Gasse 20
90403 Nürnberg
Germany

Doctoral Thesis

Understanding the Communication and Perception of Technological Innovations

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Research Output

2021

  • Baccarella C., Maier L., Meinel M., Wagner T., Voigt KI.:
    The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism
    In: Journal of Manufacturing Technology Management forthcoming (2021)
    ISSN: 1741-038X
    DOI: 10.1108/jmtm-10-2020-0423
  • Maier L., Baccarella C., Block J., Wagner T., Voigt KI.:
    The Legitimization Effect of Crowdfunding Success: A Consumer Perspective
    In: Entrepreneurship Theory and Practice forthcoming (2021)
    ISSN: 1042-2587
    DOI: 10.1177/10422587211057025

2020

  • Baccarella C., Wagner T., Scheiner C., Maier L., Voigt KI.:
    Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles
    In: European Journal of Innovation Management (2020)
    ISSN: 1460-1060
    DOI: 10.1108/EJIM-09-2019-0245

2019

  • Wagner T., Eismann T., Voigt KI.:
    Crazy in Love with a Tech Giant? Exploring Consumer Perceptions of Digitally-Driven Brand Alliances
    In: Journal of Technology and Innovation Management 3 (2019), p. 1-9
    ISSN: 2511-8714
    URL: https://www.researchgate.net/publication/331688297_Crazy_in_Love_with_a_Tech_Giant_Exploring_Consumer_Perceptions_of_Digitally-Driven_Brand_Alliances

2018

  • Baccarella C., Wagner T., Kietzmann J., McCarthy I.:
    Social media? It's serious! Understanding the dark side of social media
    In: European Management Journal 36 (2018), p. 431-438
    ISSN: 0263-2373
    DOI: 10.1016/j.emj.2018.07.002
    URL: https://www.sciencedirect.com/science/article/pii/S0263237318300781
  • Eismann T., Wagner T., Baccarella C., Voigt KI.:
    This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
    In: Lecture Notes in Computer Science 10913 (2018), p. 221–239
    ISSN: 0302-9743
    DOI: 10.1007/978-3-319-91521-0_17
    URL: https://link.springer.com/chapter/10.1007/978-3-319-91521-0_17
  • Meinel M., Wagner T., Baccarella C., Voigt KI.:
    Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
    In: Journal of Creative Behavior (2018)
    ISSN: 0022-0175
    DOI: 10.1002/jocb.234

2017

  • Meinel M., Maier L., Wagner T., Voigt KI.:
    Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence
    In: Journal of Technology and Innovation Management 1 (2017), p. 1 - 12
    ISSN: 2511-8714
    URL: https://docs.wixstatic.com/ugd/05c776_c353a0357d7f458185d5a83eb76ef072.pdf
  • Wagner T.:
    Promoting technological innovations: Towards an integration of traditional and social media communication channels
    In: Lecture Notes in Computer Science 10282 (2017), p. 256-273
    ISSN: 0302-9743
    DOI: 10.1007/978-3-319-58559-8_22
  • Wagner T., Baccarella C., Voigt KI.:
    Communicating technological innovations: The role of technical complexity and product involvement
    In: European Journal of Innovation Management 20 (2017), p. 392-405
    ISSN: 1460-1060
    DOI: 10.1108/EJIM-08-2016-0078
  • Wagner T., Baccarella C., Voigt KI.:
    Framing social media communication: Investigating the effects of brand post appeals on user interaction
    In: European Management Journal 35 (2017), p. 606-616
    ISSN: 0263-2373
    DOI: 10.1016/j.emj.2017.05.002

2016

  • Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
    Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands
    In: International Journal of Technology Marketing 11 (2016), p. 24-38
    ISSN: 1741-878X
    DOI: 10.1504/IJTMKT.2016.073369
  • Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
    Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
    In: Lecture Notes in Computer Science 9742 (2016), p. 461-471
    ISSN: 0302-9743
    DOI: 10.1007/978-3-319-39910-2_43
    URL: https://www.researchgate.net/publication/304343690_Hold_the_Line_The_Challenge_of_Being_a_Premium_Brand_in_the_Social_Media_Era
  • Trefzger TF., Dünfelder D.:
    Unleash your Brand! Using Social Media as a Marketing Tool in Academia
    In: Lecture Notes in Computer Science 9742 (2016), p. 449-460
    ISSN: 0302-9743
    DOI: 10.1007/978-3-319-39910-2_42
    URL: https://www.researchgate.net/publication/304345246_Unleash_Your_Brand_Using_Social_Media_as_a_Marketing_Tool_in_Academia

2015

  • Trefzger TF., Rose M., Baccarella C., Voigt KI.:
    Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
    In: Journal of Organizational Advancement, Strategic and Institutional Studies 7 (2015), p. 29-39
    ISSN: 2326-8085
    URL: http://ssrn.com/abstract=2587176

2014

  • Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
    High-tech marketing communication in the automotive industry: A content analysis of print advertisements
    In: International Journal of Business Environment 6 (2014), p. 395-410
    ISSN: 1740-0589
    DOI: 10.1504/IJBE.2014.064984

2019

  • Maier L., Baccarella C., Wagner T., Block J., Voigt KI.:
    The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations
    Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ) (Vienna, 25. September 2019 - 27. September 2019)
  • Maier L., Baccarella C., Wagner T., Voigt KI.:
    The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations
    18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)

2018

  • Baccarella C., Meinel M., Wagner T., Voigt KI.:
    The Effect of a Creativity Supporting Environment on Ambidexterity and Innovation Performance
    Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
    In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
    DOI: 10.5465/ambpp.2018.14455abstract
  • Eismann T., Wagner T., Baccarella C., Voigt KI.:
    This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
    International Conference on Human-Computer Interaction (HCI) (Las Vegas, 15. July 2018 - 20. July 2018)
    DOI: 10.1007/978-3-319-91521-0_17
  • Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
    Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
    Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018)
  • Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
    Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
    Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018)
  • Maier L., Meinel M., Wagner T., Eismann T., Voigt KI.:
    Attracting Creative Talents Through Workspace Design
    International Society for Professional Innovation Management (ISPIM) Conference (Stockholm, 17. June 2018 - 20. June 2018)
  • Maier L., Meinel M., Wagner T., Eismann T., Voigt KI.:
    Winning the War for Creative Talents: How Office Design Influences Organizational Attractiveness
    International Human Resource Management (IHRM) Conference (Madrid, 13. June 2018 - 15. June 2018)

2017

  • Baccarella C., Wagner T., Voigt KI.:
    Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
    Open and User Innovation Society Conference (OUI) (Innsbruck, 10. July 2017 - 12. July 2017)
  • Eismann T., Wagner T., Baccarella C., Voigt KI.:
    Untangling social media excellence: Five typical patterns of super successful posts
    International Marketing Trends Conference (Madrid, 26. January 2017 - 28. January 2017)
    URL: http://ssrn.com/abstract=2981544
  • Maier L., Meinel M., Wagner T., Voigt KI.:
    Workspace Design and Its Influence on Creativity in Organizations: A Systematic Review of the Literature
    Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Wuppertal, 4. October 2017 - 6. October 2017)
  • Meinel M., Baccarella C., Wagner T., Voigt KI.:
    Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
    Innovation and Product Development Management Conference (IPDMC) (Reykjavik, 11. June 2017 - 13. June 2017)
  • Wagner T., Baccarella C., Voigt KI.:
    Consumer responses to high-tech product advertisements: The role of technical complexity
    Academy of Management (AOM) Annual Meeting (Atlanta, GA, 4. August 2017 - 8. August 2017)

2016

  • Baccarella C., Meinel M., Trefzger TF., Voigt KI.:
    MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
    Open and User Innovation Society Conference (OUI) (Harvard Business School, Boston, MA, 1. August 2016 - 3. August 2016)
  • Meinel M., Baccarella C., Wagner T., Voigt KI.:
    Crowdfunding technological innovations: The role of product creativity
    Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 6. October 2016 - 7. October 2016)
  • Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
    Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
    International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
  • Trefzger TF., Baccarella C., Voigt KI.:
    Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
    International Marketing Trends Conference (Venice, 21. January 2016 - 23. January 2016)
  • Trefzger TF., Baccarella C., Voigt KI.:
    Communicating technological innovations: The role of technical complexity and product involvement
    Technology, Innovation and Entrepreneurship (TIE) Conference (Copenhagen, 9. January 2016 - 9. January 2016)
  • Trefzger TF., Dünfelder D.:
    Unleash your Brand! Using Social Media as a Marketing Tool in Academia
    International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)

2015

  • Scheiner C., Baccarella C., Trefzger TF., Voigt KI.:
    Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
    European Marketing Academy (EMAC) Conference (Leuven, 26. May 2015 - 29. May 2015)
  • Trefzger TF., Kleinöder O., Baccarella C., Scheiner C., Voigt KI.:
    Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
    International Marketing Trends Conference (Paris, 22. January 2015 - 24. January 2015)
  • Trefzger TF., Rose M., Baccarella C., Voigt KI.:
    Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
    IntSIS/IAABR International Multidisciplinary Academic Conference (Key West, FL, 15. March 2015 - 17. March 2015)

Timm F. Wagner; before Sept. 2016: Timm F. Trefzger

 

Chair of Industrial Management
Friedrich-Alexander-Universität Erlangen-Nürnberg

Lange Gasse 20
90403 Nürnberg
Germany
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