Dr. Timm Wagner

2019

• Wagner T., Eismann T., Voigt KI.:
  Crazy in Love with a Tech Giant? Exploring Consumer Perceptions of Digitally-Driven Brand Alliances
  In: Journal of Technology and Innovation Management 3 (2019), p. 1-9
  ISSN: 2511-8714
  URL: https://www.researchgate.net/publication/331688297_Crazy_in_Love_with_a_Tech_Giant_Exploring_Consumer_Perceptions_of_Digitally-Driven_Brand_Alliances

2018

• Baccarella C., Wagner T., Kietzmann J., McCarthy I.:
  Social media? It's serious! Understanding the dark side of social media
  In: European Management Journal 36 (2018), p. 431-438
  ISSN: 0263-2373
  DOI: 10.1016/j.emj.2018.07.002
  URL: https://www.sciencedirect.com/science/article/pii/S0263237318300781
• Eismann T., Wagner T., Baccarella C., Voigt KI.:
  This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
  In: Lecture Notes in Computer Science 10913 (2018), p. 221–239
  ISSN: 0302-9743
  DOI: 10.1007/978-3-319-91521-0_17
  URL: https://link.springer.com/chapter/10.1007/978-3-319-91521-0_17
• Meinel M., Wagner T., Baccarella C., Voigt KI.:
  Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
  In: Journal of Creative Behavior (2018)
  ISSN: 0022-0175
  DOI: 10.1002/jocb.234

2017

• Meinel M., Maier L., Wagner T., Voigt KI.:
  Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence
  In: Journal of Technology and Innovation Management 1 (2017), p. 1 - 12
  ISSN: 2511-8714
  URL: https://docs.wixstatic.com/ugd/05c776_c353a0357d7f458185d5a83eb76ef072.pdf
• Wagner T.:
  Promoting technological innovations: Towards an integration of traditional and social media communication channels
  In: Lecture Notes in Computer Science 10282 (2017), p. 256-273
  ISSN: 0302-9743
  DOI: 10.1007/978-3-319-58559-8_22
• Wagner T., Baccarella C., Voigt KI.:
  Communicating technological innovations: The role of technical complexity and product involvement
  In: European Journal of Innovation Management 20 (2017), p. 392-405
  ISSN: 1460-1060
  DOI: 10.1108/EJIM-08-2016-0078
• Wagner T., Baccarella C., Voigt KI.:
  Framing social media communication: Investigating the effects of brand post appeals on user interaction
  In: European Management Journal 35 (2017), p. 606-616
  ISSN: 0263-2373
  DOI: 10.1016/j.emj.2017.05.002

2016

• Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
  Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands
  In: International Journal of Technology Marketing 11 (2016), p. 24-38
  ISSN: 1741-878X
  DOI: 10.1504/IJTMKT.2016.073369
• Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
  Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
  In: Lecture Notes in Computer Science 9742 (2016), p. 461-471
  ISSN: 0302-9743
  DOI: 10.1007/978-3-319-39910-2_43
  URL: https://www.researchgate.net/publication/304343690_Hold_the_Line_The_Challenge_of_Being_a_Premium_Brand_in_the_Social_Media_Era
• Trefzger TF., Dünfelder D.:
  Unleash your Brand! Using Social Media as a Marketing Tool in Academia
  In: Lecture Notes in Computer Science 9742 (2016), p. 449-460
  ISSN: 0302-9743
  DOI: 10.1007/978-3-319-39910-2_42
  URL: https://www.researchgate.net/publication/304345246_Unleash_Your_Brand_Using_Social_Media_as_a_Marketing_Tool_in_Academia

2015

• Trefzger TF., Rose M., Baccarella C., Voigt KI.:
  Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
  In: Journal of Organizational Advancement, Strategic and Institutional Studies 7 (2015), p. 29-39
  ISSN: 2326-8085
  URL: http://ssrn.com/abstract=2587176

2014

• Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
  High-tech marketing communication in the automotive industry: A content analysis of print advertisements
  In: International Journal of Business Environment 6 (2014), p. 395-410
  ISSN: 1740-0589
  DOI: 10.1504/IJBE.2014.064984

2019

• Maier L., Baccarella C., Wagner T., Voigt KI.:
  The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations
  18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)

2018

• Baccarella C., Meinel M., Wagner T., Voigt KI.:
  The Effect of a Creativity Supporting Environment on Ambidexterity and Innovation Performance
  Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
  In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
• Eismann T., Wagner T., Baccarella C., Voigt KI.:
  This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
  International Conference on Human-Computer Interaction (HCI) (Las Vegas, 15. July 2018 - 20. July 2018)
• Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
  Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
  Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018)
• Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
  Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
  Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018)
• Maier L., Meinel M., Wagner T., Eismann T., Voigt KI.:
  Attracting Creative Talents Through Workspace Design
  International Society for Professional Innovation Management (ISPIM) Conference (Stockholm, 17. June 2018 - 20. June 2018)
• Maier L., Meinel M., Wagner T., Eismann T., Voigt KI.:
  Winning the War for Creative Talents: How Office Design Influences Organizational Attractiveness
  International Human Resource Management (IHRM) Conference (Madrid, 13. June 2018 - 15. June 2018)

2017

• Baccarella C., Wagner T., Voigt KI.:
  Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
  Open and User Innovation Society Conference (OUI) (Innsbruck, 10. July 2017 - 12. July 2017)
• Eismann T., Wagner T., Baccarella C., Voigt KI.:
  Untangling social media excellence: Five typical patterns of super successful posts
  International Marketing Trends Conference (Madrid, 26. January 2017 - 28. January 2017)
  URL: http://ssrn.com/abstract=2981544
• Maier L., Meinel M., Wagner T., Voigt KI.:
  Workspace Design and Its Influence on Creativity in Organizations: A Systematic Review of the Literature
  Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Wuppertal, 4. October 2017 - 6. October 2017)
• Meinel M., Baccarella C., Wagner T., Voigt KI.:
  Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
  Innovation and Product Development Management Conference (IPDMC) (Reykjavik, 11. June 2017 - 13. June 2017)
• Wagner T., Baccarella C., Voigt KI.:
  Consumer responses to high-tech product advertisements: The role of technical complexity
  Academy of Management (AOM) Annual Meeting (Atlanta, GA, 4. August 2017 - 8. August 2017)

2016

• Baccarella C., Meinel M., Trefzger TF., Voigt KI.:
  MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
  Open and User Innovation Society Conference (OUI) (Harvard Business School, Boston, MA, 1. August 2016 - 3. August 2016)
• Meinel M., Baccarella C., Wagner T., Voigt KI.:
  Crowdfunding technological innovations: The role of product creativity
  Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 6. October 2016 - 7. October 2016)
• Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
  Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
  International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
• Trefzger TF., Baccarella C., Voigt KI.:
  Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
  International Marketing Trends Conference (Venice, 21. January 2016 - 23. January 2016)
• Trefzger TF., Baccarella C., Voigt KI.:
  Communicating technological innovations: The role of technical complexity and product involvement
  Technology, Innovation and Entrepreneurship (TIE) Conference (Copenhagen, 9. January 2016 - 9. January 2016)
• Trefzger TF., Dünfelder D.:
  Unleash your Brand! Using Social Media as a Marketing Tool in Academia
  International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)

2015

• Scheiner C., Baccarella C., Trefzger TF., Voigt KI.:
  Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
  European Marketing Academy (EMAC) Conference (Leuven, 26. May 2015 - 29. May 2015)
• Trefzger TF., Kleinöder O., Baccarella C., Scheiner C., Voigt KI.:
  Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
  International Marketing Trends Conference (Paris, 22. January 2015 - 24. January 2015)
• Trefzger TF., Rose M., Baccarella C., Voigt KI.:
  Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
  IntSIS/IAABR International Multidisciplinary Academic Conference (Key West, FL, 15. March 2015 - 17. March 2015)