Dr. Timm Wagner
Doctoral Thesis
Understanding the Communication and Perception of Technological Innovations
Contact
Research Output
2019
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Crazy in Love with a Tech Giant? Exploring Consumer Perceptions of Digitally-Driven Brand Alliances
In: Journal of Technology and Innovation Management 3 (2019), p. 1-9
ISSN: 2511-8714
URL: https://www.researchgate.net/publication/331688297_Crazy_in_Love_with_a_Tech_Giant_Exploring_Consumer_Perceptions_of_Digitally-Driven_Brand_Alliances
2018
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Social media? It's serious! Understanding the dark side of social media
In: European Management Journal 36 (2018), p. 431-438
ISSN: 0263-2373
DOI: 10.1016/j.emj.2018.07.002
URL: https://www.sciencedirect.com/science/article/pii/S0263237318300781 - , , , :
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
In: Lecture Notes in Computer Science 10913 (2018), p. 221–239
ISSN: 0302-9743
DOI: 10.1007/978-3-319-91521-0_17
URL: https://link.springer.com/chapter/10.1007/978-3-319-91521-0_17 - , , , :
Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
In: Journal of Creative Behavior (2018)
ISSN: 0022-0175
DOI: 10.1002/jocb.234
2017
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Designing Creativity-Enhancing Workspaces: A Critical Look at Empirical Evidence
In: Journal of Technology and Innovation Management 1 (2017), p. 1 - 12
ISSN: 2511-8714
URL: https://docs.wixstatic.com/ugd/05c776_c353a0357d7f458185d5a83eb76ef072.pdf - :
Promoting technological innovations: Towards an integration of traditional and social media communication channels
In: Lecture Notes in Computer Science 10282 (2017), p. 256-273
ISSN: 0302-9743
DOI: 10.1007/978-3-319-58559-8_22 - , , :
Communicating technological innovations: The role of technical complexity and product involvement
In: European Journal of Innovation Management 20 (2017), p. 392-405
ISSN: 1460-1060
DOI: 10.1108/EJIM-08-2016-0078 - , , :
Framing social media communication: Investigating the effects of brand post appeals on user interaction
In: European Management Journal 35 (2017), p. 606-616
ISSN: 0263-2373
DOI: 10.1016/j.emj.2017.05.002
2016
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Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands
In: International Journal of Technology Marketing 11 (2016), p. 24-38
ISSN: 1741-878X
DOI: 10.1504/IJTMKT.2016.073369 - , , , :
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
In: Lecture Notes in Computer Science 9742 (2016), p. 461-471
ISSN: 0302-9743
DOI: 10.1007/978-3-319-39910-2_43
URL: https://www.researchgate.net/publication/304343690_Hold_the_Line_The_Challenge_of_Being_a_Premium_Brand_in_the_Social_Media_Era - , :
Unleash your Brand! Using Social Media as a Marketing Tool in Academia
In: Lecture Notes in Computer Science 9742 (2016), p. 449-460
ISSN: 0302-9743
DOI: 10.1007/978-3-319-39910-2_42
URL: https://www.researchgate.net/publication/304345246_Unleash_Your_Brand_Using_Social_Media_as_a_Marketing_Tool_in_Academia
2015
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Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
In: Journal of Organizational Advancement, Strategic and Institutional Studies 7 (2015), p. 29-39
ISSN: 2326-8085
URL: http://ssrn.com/abstract=2587176
2014
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High-tech marketing communication in the automotive industry: A content analysis of print advertisements
In: International Journal of Business Environment 6 (2014), p. 395-410
ISSN: 1740-0589
DOI: 10.1504/IJBE.2014.064984
2018
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The Effect of a Creativity Supporting Environment on Ambidexterity and Innovation Performance
Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018) - , , , :
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
International Conference on Human-Computer Interaction (HCI) (Las Vegas, 15. July 2018 - 20. July 2018) - , , , , , :
Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018) - , , , , , :
Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018) - , , , , :
Attracting Creative Talents Through Workspace Design
International Society for Professional Innovation Management (ISPIM) Conference (Stockholm, 17. June 2018 - 20. June 2018) - , , , , :
Winning the War for Creative Talents: How Office Design Influences Organizational Attractiveness
International Human Resource Management (IHRM) Conference (Madrid, 13. June 2018 - 15. June 2018)
2017
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Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
Open and User Innovation Society Conference (OUI) (Innsbruck, 10. July 2017 - 12. July 2017) - , , , :
Untangling social media excellence: Five typical patterns of super successful posts
International Marketing Trends Conference (Madrid, 26. January 2017 - 28. January 2017)
URL: http://ssrn.com/abstract=2981544 - , , , :
Workspace Design and Its Influence on Creativity in Organizations: A Systematic Review of the Literature
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Wuppertal, 4. October 2017 - 6. October 2017) - , , , :
Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
Innovation and Product Development Management Conference (IPDMC) (Reykjavik, 11. June 2017 - 13. June 2017) - , , :
Consumer responses to high-tech product advertisements: The role of technical complexity
Academy of Management (AOM) Annual Meeting (Atlanta, GA, 4. August 2017 - 8. August 2017)
2016
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MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
Open and User Innovation Society Conference (OUI) (Harvard Business School, Boston, MA, 1. August 2016 - 3. August 2016) - , , , :
Crowdfunding technological innovations: The role of product creativity
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 6. October 2016 - 7. October 2016) - , , , :
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016) - , , :
Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
International Marketing Trends Conference (Venice, 21. January 2016 - 23. January 2016) - , , :
Communicating technological innovations: The role of technical complexity and product involvement
Technology, Innovation and Entrepreneurship (TIE) Conference (Copenhagen, 9. January 2016 - 9. January 2016) - , :
Unleash your Brand! Using Social Media as a Marketing Tool in Academia
International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
2015
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Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
European Marketing Academy (EMAC) Conference (Leuven, 26. May 2015 - 29. May 2015) - , , , , :
Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
International Marketing Trends Conference (Paris, 22. January 2015 - 24. January 2015) - , , , :
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
IntSIS/IAABR International Multidisciplinary Academic Conference (Key West, FL, 15. March 2015 - 17. March 2015)
Timm F. Wagner; before Sept. 2016: Timm F. Trefzger