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09JUN 2021
Research
Our research featured in BBC.com article
We are very happy that one of our recently published papers was featured in a BBC article. The BBC article “Can you ‘programme’ your brain to think of genius solutions?” by David Robson deals with the important question of how creativity can be trained. In the article, David Robson refers to our article “Exploring the […]
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26MAY 2021
Research
Latest research on how packaging functionality influences consumers’ purchase decisions published in the “European Journal of Marketing”
We are happy to announce that our paper “How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness” has been accepted for publication in the “European Journal of Marketing (EJM)“. The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain […]We are happy to announce that our paper “How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness” has been accepted for publication in the “European Journal of Marketing (EJM)“. The EJM offers unparalleled insights on new research, current practice and future trends so that practitioners and academics can gain […]
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20MAY 2021
International
Warm invitation to all PhD students: Second PhD seminar as part of the SCHOLARNET project
On June 2nd, from 10 a.m. to 6 p.m., the Faculty of Economics and Business Administration (FEBA) at Sofia University in partnership with the Université de Versailles Saint-Quentin-en-Yvelines (France) and Friedrich-Alexander-Universität Erlangen-Nürnberg organize the 2nd doctoral seminar with the aim to increase cooperation among the PhD students and post-docs. The participants will present their ongoing […]On June 2nd, from 10 a.m. to 6 p.m., the Faculty of Economics and Business Administration (FEBA) at Sofia University in partnership with the Université de Versailles Saint-Quentin-en-Yvelines (France) and Friedrich-Alexander-Universität Erlangen-Nürnberg organize the 2nd doctoral seminar with the aim to increase cooperation among the PhD students and post-docs. The participants will present their ongoing […]
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19MAY 2021
Guest Lectures
Psychology meets Artificial Intelligence @ the Innovation Insights Series Session #5
On May 19, the Chair of Industrial Management was pleased to have Khaleeq Aziz, CEO and Founder of Symanto Research, give a digital guest lecture for our courses “Technology and Innovation Management”, “Innovation” and “Industrial Management”. Khaleeq Aziz provided interesting insights into Symanto’s unique technology that combines artificial intelligence with psychology. Symanto uses machine learning […]On May 19, the Chair of Industrial Management was pleased to have Khaleeq Aziz, CEO and Founder of Symanto Research, give a digital guest lecture for our courses “Technology and Innovation Management”, “Innovation” and “Industrial Management”. Khaleeq Aziz provided interesting insights into Symanto’s unique technology that combines artificial intelligence with psychology. Symanto uses machine learning […]
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12MAY 2021
Guest Lectures
In-depth Insights into Platform Strategy and Management @ our Innovation Insights Series’ Round #4
Today, the Chair of Industrial Management had the honor to welcome the two platform managers of AERQ, Dr. Jürgen Rösch and Anja Kim Berndt, as guest speakers in our lectures “Innovation”, “Technology and Innovation Management” and “Industrial Management”. AERQ, a joint venture between LG Electronics und Lufthansa Airlines, was founded in June 2019 and has […]
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29APR 2021
Teaching
Inspiring Kick-Off session of “Das Industrieseminar” with Prof. Dr. Stefan Asenkerschbaumer on sustainability in the industrial context
Once again, our Chair proudly hosted the opening session of the seminar “Das Industrieseminar” with Prof. Dr. Stefan Asenkerschbaumer, CFO and Deputy Chairman of the management board of Robert Bosch GmbH. This semester, our student groups work on the topic “Sustainability and Carbon Neutrality in the Industrial Value Creation”. In the seminar, they are going […]
Read more about Inspiring Kick-Off session of “Das Industrieseminar” with Prof. Dr. Stefan Asenkerschbaumer on sustainability in the industrial context