The Car as a ‘Mobile Device’ – What Does the Customer Actually Say?
Current research of Prof. Voigt and his Chair elaborates on the digital transformation of industrial business models with special focus on data-driven business models. Especially the automotive industry is experiencing fundamental changes due to newly emerging digital opportunities.
Concentrating on the customer’s view, Prof. Voigt reflects on the transformation of the automobile into a ‘mobile device’ that delivers and receives data to enable new digital offers and services.
You can access his comments on this highly relevant topic in English and German below.
We hope you enjoy the reading!