Research

News

Kategorie: Research

We are proud to announce that our article “Digital, Social Media, and Mobile Marketing in industrial buying: Still in need of customer segmentation? Empirical evidence from Poland and Germany” has been published in “Industrial Marketing Management” (VHB Ranking B). The Journal is regarded as a leadi...

Kategorie: Research

The Chair of Industrial Management would like to announce the publication in leading international journals of research articles discussing how Industry 4.0 impacts industrial value creation. Julian Müller, Oana Buliga, and Kai-Ingo Voigt analyze how small and medium-sized enterprises can profit fro...

Kategorie: Research

It is a pleasure to announce that our paper “Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study” has been accepted for publication in The Journal of Creative Behavior (JCB). Founded in 1967, JCB is the longe...

Kategorie: International, Research, Teaching

Professor Voigt and the Chair´s entire team send you the kindest Season´s Greetings for 2017. With great thankfulness, we look back on a year full of interesting encounters, happenings, talks, and discussions. Just have a look at our short summary of selected highlights and activities from the past ...