ResearchResearch presented on Creativity, New Work, and Product Innovation at the EURAM conference in Lisbon, Portugal
The chair of Industrial Management presented three recent research papers at the European Academy of Management (EURAM) conference in Lisbon, Portugal. First, Dr. Christian Baccarella talked about “Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior“ (together with Lukas Maier, Anna-Laura Himmelreich, and Prof. Dr. Kai-Ingo Voigt). Second, […]The chair of Industrial Management presented three recent research papers at the European Academy of Management (EURAM) conference in Lisbon, Portugal. First, Dr. Christian Baccarella talked about “Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior“ (together with Lukas Maier, Anna-Laura Himmelreich, and Prof. Dr. Kai-Ingo Voigt). Second, […]
