Prof. Voigt talked about the role of creativity as a competitive advantage for companies and Germany in general at „Innovationsoffensive. Mittelstand und Gründer.“ event in Nuremberg. Additionally, Martin Meinel presented interesting research findings from a recent study on design thinking. Further invited speakers were (picture: from the left) Katja Andes (Idea Camp), Claudia Höhnisch (wbg Nürnberg), and Paul Knecht (Storytile).
Afterwards, Prof. Voigt joined the panel discussion and answered the various questions of the attentive audience. He is excited to see the growing interest of business practitioners in the topic of creativity and sincerely thanks for the invitation of Bundesverband mittelständische Wirtschaft (BVMW) Nürnberg, Friedrich-Naumann-Stiftung für die Freiheit (FNF), and AiF Forschung Technik ·Kommunikation GmbH (AiF F·T·K), who jointly hosted the event. Since creativity has become an integral part of the chair‘s teaching and research portfolio, Prof. Voigt is looking forward to further exchange with business practitioners on the role of creativity.