Paper accepted for publication in European Management Journal

We are pleased to announce that our article “Framing social media communication: Investigating the effects of brand post appeals on user interaction” has been accepted for publication in the renowned European Management Journal (EMJ). EMJ is a flagship scholarly journal, publishing internationally leading research across all areas of management. The article is concerned with the increasing importance of social media in the context of marketing communications. Timm Wagner, Christian Baccarella and Kai-Ingo Voigt specifically focused on message framing in social media posts and its role on resulting user interaction. Even though the article is currently in press, it is already available online: