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Oana Buliga


Responsibilities & Research Areas


  • Course “Global Operations Strategy” (Master)
  • HR Student Assistants

Research Areas

  • Business Model Innovation
  • Organizational Implementation of Business Model Innovation
  • Organizational Resilience Mechanisms linked to Business Model Innovation

Curriculum Vitae

Work Experience

Since 2013 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

Research and Teaching Associate | Chair of Industrial Management

2011-2013 Siemens AG

Working Student | Power and Gas | Lifecycle Costs Calculations, Business Cases, Cost-effectiveness Analyses for R&D Investments (Erlangen)

2010 Flaga LPG

Intern | Market Research (Romania)

2009 Mayrotim SRL

Intern | Client Acquisition Projects (Romania)


Since 2013 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

PhD Candidate (Dr. rer. pol.)

2010-2013 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

M.Sc. in International Business Studies

2007-2010 Babes-Bolyai University of Cluj-Napoca and University of Siegen

B.A. in International Economic Relations

Research Output

We use CRIS to automatically display all relevant publications here. CRIS stands for “Current Research Information System” and is an online database containing all research activities at FAU. Currently, we are including our research output into CRIS and we will soon be ready!




Supervised Theses

  • Theoretical foundations of a practice-oriented phenomenon: A literature review on the theories and concepts underpinning business model innovation
  • Measurement of the business model innovation construct – a systematic literature review
  • The importance of external triggers for business model innovation in established companies
  • Geschäftsmodellinnovation durch technische Auslöser – Ein Business Case in der Luftfahrzeugbranche beim First Tier Supplier Diehl Aerosystems
  • Managerial opportunity recognition in business model innovation
  • Geschäftsmodellinnovation durch Kooperationen im Rahmen von Mass Customization – am Beispiel des Unternehmens beyerdynamic
  • Interplay between robustness and adaptability as responses to environmental turbulence: a literature overview
  • The influence of industrial services on business model innovations in manufacturing companies
  • Business models of the Schaeffler AG and B2B business model patterns
  • Überblick über Geschäftsmodellvisualisierungsmethoden – eine Metaanalyse wissenschaftlicher Beiträge
  • Designorientiertes Denken im Implementierungsprozess von Geschäftsmodellinnovationen
  • Cross-industry innovations and their influence on business models
  • Business model innovations in social business organizations
  • Business model innovation in the finance industry – in cooperation with the TeamBank AG
  • Analyzing customer benefits of mobility platforms – in cooperation with Capgemini
  • Implementing flexible order fulfillment in logistics – an action research approach with the AUDI AG
  • Electromobility-driven business model innovations – an analysis of the automotive supply industry
  • Interne Risiken strategischer Allianzen in der chinesischen Automobilindustrie – eine empirische Analyse
  • Methods for overcoming internal barriers in business model innovation – a qualitative approach
  • The role of change management in the business model innovation process
  • Implementation of business model innovations
  • Business model innovation through the bounded rationality perspective – how does managerial cognition hinder new business models in established organizations?
  • How does bounded rationality influence group decision-making in the business model innovation process?
  • Group decision making processes in business model Innovation: a qualitative empirical analysis
  • Cognitive resilience as an impetus for organizational innovation – conceptual considerations and the development of a scale
  • How can team decision-making be improved during the business model innovation process? – A case study approach
  • Why do business model innovators require resilience? – A literature review
  • Organizational resilience: What can we learn from high reliability organizations? – A literature review
  • How can organizational resilience tools ease the implementation of business model innovation? – A systematic literature review