Lauren Mackintosh
Lauren Mackintosh, M.Sc.
Responsibilities & Research Areas
Responsibilities
- Research Project “BIOTEXFUTURE TransitionLab” | www.biotexfuture.de/transitionlab
- Course “Strategien technologieorientierter Unternehmen mit Dr. Roland Busch” (CEO, Siemens AG) (Master)
- Course “AI & Data in Business and Management with Dr. Lydia Mammen” (VP Digital Analytics, adidas AG) (Master)
- Course “Technology and Innovation Management” (Master)
Research Areas
- Sustainable Innovation and Consumer Behavior
Curriculum Vitae
Work Experience
Since 2022 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Research and Teaching Associate | Chair of Industrial Management |
2021-2022 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Working Student | Chair of Industrial Management |
2021-2022 | Siemens AG, Nürnberg
Working Student | Strategy & Marketing |
2020-2021 | BNP Paribas S.A., Nürnberg
Working Student | Content Management |
2017-2020 | news aktuell GmbH/ dpa, Hamburg
Apprenticeship (Cooperative Study Program) | Product Management, Sales, Marketing and Public Relations |
Education
Since 2022 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
PhD Candidate (Dr. rer. pol.) |
2020-2022 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
M.Sc. in Management |
2017-2020 | Hamburg School of Business Administration (HSBA)
B.Sc. in Media Management |
Research Output
2024
Process or Origin? Consumer Perceptions of Sustainable Material Innovations
R&D Management Conference (KTH Royal Institute of Technology, Stockholm, Sweden, 17. June 2024 - 19. June 2024)
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Green Fairytales or Green Futures? Circular Innovation Practice in Resource-intenstive Industries
84th Annual Meeting of the Academy of Management (AOM 2024) (Chicago, Illinois, USA, 9. August 2024 - 13. August 2024)
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How Addressing Mental Models in Product Design Affects the Success of Sustainable Innovations
Innovation and Product Development Management Conference (IPDMC) (Trinity Business School, Dublin, 5. June 2024 - 7. June 2024)
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2023
How Tech Startups Create a Positive Impact Towards the SDGs – A Qualitative Analysis
R&D Management Conference (Pablo de Olavide University, Seville, 19. June 2023 - 21. June 2023)
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Consumer Reactions to Products Developed in Collaboration with Non-Profit Organizations
R&D Management Conference (Pablo de Olavide University, Seville, 19. June 2023 - 21. June 2023)
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2022
Profiting from Non-Profits? When and How Collaborating with NPOs in New Product Development Increases Consumer Preferences for Sustainable Products
Continuous Innovation Network (CINet) Conference (Pisa (Italy), 11. September 2022 - 13. September 2022)
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