PD Dr. Christian Baccarella

PD Dr. Christian Baccarella

(Appointed as substitute professor at the University of Bonn during winter term 22/23 and summer term 23)

School of Business, Economics and Society
Chair of Industrial Management

Lange Gasse 20
90403 Nürnberg
Germany

Responsibilities & Research Areas

Responsibilities

  • Course “Forschungsseminar” (Master)
  • Course “Finanzierungsmanagement von Startup-Unternehmen” (Master)
  • Course “Innovation” (Bachelor)
  • Course “Das Innovationseminar mit Daniel Krauss (Gründer & CIO FlixMobility) (Master)

Research Areas

  • Innovation Marketing
  • Social Media
  • Open Innovation and Crowdfunding
  • Organizational Creativity and Design Thinking
  • Business Model Innovation

Curriculum Vitae

Work Experience

Since 2015 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

Habilitand & Akademischer Rat a. Z. | Chair of Industrial Management

2010-2015 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

Research and Teaching Associate | Chair of Industrial Management

2009 Fraunhofer Institute for Integrated Circuits IIS

Research Assistant

2008-2009 adidas AG

Intern | Fashion Group Y-3 Footwear

2007-2008 Siemens AG

Working Student | Marketing Communications (Industry Sector)

2007 Siemens Business Communication Systems Ltd.

Intern | Marketing Communications (Shanghai, China)

2005 Härter Asia Ltd.

Intern | Market Research (Hong Kong, China)

Education

 2010-2014 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

PhD Candidate (Dr. rer. pol.) | Chair of Industrial Management

Thesis: “The perception and presentation of information in technology-related selection processes”

 2003-2009 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Diplom-Kaufmann in Business Administration
 2006-2007 University of Hull

B.A. in Marketing (first class honours)

Research Output

Journal Articles

2022

2021

2020

2019

2018

2017

2016

2015

2014

2011

2010

Conference Contributions

2022

2021

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

Book Chapters

2020

2018

2013