Prof. Dr. Christian Baccarella

2022

• Maier L., Baccarella C., Wagner TF., Meinel M., Eismann T., Voigt KI.:
  Saw the office, want the job: The effect of creative workspace design on organizational attractiveness
  In: Journal of Environmental Psychology (2022)
  ISSN: 0272-4944
  DOI: 10.1016/j.jenvp.2022.101773
• Rösch J., Baccarella C.:
  The Platform-of-Platforms Business Model: Conceptualizing a Way to Maximize Valuable User Interactions on Social Media Platforms
  In: Lecture Notes in Computer Science (2022)
  ISSN: 0302-9743
  DOI: 10.1007/978-3-031-05061-9_44

2021

• Baccarella C., Maier L., Meinel M., Wagner T., Voigt KI.:
  The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism
  In: Journal of Manufacturing Technology Management forthcoming (2021)
  ISSN: 1741-038X
  DOI: 10.1108/jmtm-10-2020-0423
• Baccarella C., Maier L., Voigt KI.:
  How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
  In: European Journal of Marketing (2021)
  ISSN: 0309-0566
  DOI: 10.1108/EJM-10-2019-0799
• Maier L., Baccarella C., Block J., Wagner T., Voigt KI.:
  The Legitimization Effect of Crowdfunding Success: A Consumer Perspective
  In: Entrepreneurship Theory and Practice forthcoming (2021)
  ISSN: 1042-2587
  DOI: 10.1177/10422587211057025

2020

• Baccarella C., Wagner T., Scheiner C., Maier L., Voigt KI.:
  Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles
  In: European Journal of Innovation Management (2020)
  ISSN: 1460-1060
  DOI: 10.1108/EJIM-09-2019-0245
• Baccarella C., Wagner TF., Kietzmann JH., McCarthy IP.:
  Averting the rise of the dark side of social media: The role of sensitization and regulation
  In: European Management Journal 38 (2020), p. 3-6
  ISSN: 0263-2373
  DOI: 10.1016/j.emj.2019.12.011
• Meinel M., Eismann T., Baccarella C., Fixson SK., Voigt KI.:
  Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study
  In: European Management Journal (2020)
  ISSN: 0263-2373
  DOI: 10.1016/j.emj.2020.02.002

2019

• Baccarella C., Maier L., Eibl S., Voigt KI.:
  Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media
  In: Lecture Notes in Computer Science 11579 (2019), p. 22-33
  ISSN: 0302-9743
  DOI: 10.1007/978-3-030-21905-5_2
• Wehnert P., Baccarella C., Beckmann M.:
  In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features
  In: Technological Forecasting and Social Change (2019), p. 128-137
  ISSN: 0040-1625
  DOI: 10.1016/j.techfore.2018.06.036
  URL: https://www.sciencedirect.com/science/article/pii/S0040162517308831?via=ihub

2018

• Baccarella C., Wagner T., Kietzmann J., McCarthy I.:
  Social media? It's serious! Understanding the dark side of social media
  In: European Management Journal 36 (2018), p. 431-438
  ISSN: 0263-2373
  DOI: 10.1016/j.emj.2018.07.002
  URL: https://www.sciencedirect.com/science/article/pii/S0263237318300781
• Eismann T., Wagner T., Baccarella C., Voigt KI.:
  This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
  In: Lecture Notes in Computer Science 10913 (2018), p. 221–239
  ISSN: 0302-9743
  DOI: 10.1007/978-3-319-91521-0_17
  URL: https://link.springer.com/chapter/10.1007/978-3-319-91521-0_17
• Meinel M., Wagner T., Baccarella C., Voigt KI.:
  Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
  In: Journal of Creative Behavior (2018)
  ISSN: 0022-0175
  DOI: 10.1002/jocb.234
• Scheiner C., Baccarella C., Bessant J., Voigt KI.:
  Participation Motives, Moral Disengagement, and Unethical Behaviour in Idea Competitions
  In: International Journal of Innovation Management 22 (2018)
  ISSN: 1363-9196
  DOI: 10.1142/S1363919618500433
• Schrauder S., Kock A., Baccarella C., Voigt KI.:
  Takin’ Care of Business Models: The Impact of Business Model Evaluation on Front-End Success
  In: Journal of Product Innovation Management 35 (2018), p. 410-426
  ISSN: 0737-6782
  DOI: 10.1111/jpim.12411

2017

• Wagner T., Baccarella C., Voigt KI.:
  Communicating technological innovations: The role of technical complexity and product involvement
  In: European Journal of Innovation Management 20 (2017), p. 392-405
  ISSN: 1460-1060
  DOI: 10.1108/EJIM-08-2016-0078
• Wagner T., Baccarella C., Voigt KI.:
  Framing social media communication: Investigating the effects of brand post appeals on user interaction
  In: European Management Journal 35 (2017), p. 606-616
  ISSN: 0263-2373
  DOI: 10.1016/j.emj.2017.05.002

2016

• Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
  Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands
  In: International Journal of Technology Marketing 11 (2016), p. 24-38
  ISSN: 1741-878X
  DOI: 10.1504/IJTMKT.2016.073369
• Scheiner C., Baccarella C., Feller N., Voigt KI., Bessant J.:
  Organisational and individual unlearning in identification and evaluation of technologies
  In: International Journal of Innovation Management 20 (2016), p. 29 - 56
  ISSN: 1363-9196
  DOI: 10.1142/S1363919616500171
• Scheiner C., Krämer K., Baccarella C.:
  Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs
  In: Lecture Notes in Computer Science 9742 (2016), p. 437-448
  ISSN: 0302-9743
  DOI: 10.1007/978-3-319-39910-2_41
• Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
  Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
  In: Lecture Notes in Computer Science 9742 (2016), p. 461-471
  ISSN: 0302-9743
  DOI: 10.1007/978-3-319-39910-2_43
  URL: https://www.researchgate.net/publication/304343690_Hold_the_Line_The_Challenge_of_Being_a_Premium_Brand_in_the_Social_Media_Era

2015

• Scheiner C., Baccarella C., Bessant J., Voigt KI.:
  Thinking patterns and gut feeling in technology identification and evaluation
  In: Technological Forecasting and Social Change 101 (2015), p. 112-123
  ISSN: 0040-1625
  DOI: 10.1016/j.techfore.2013.12.003
• Trefzger TF., Rose M., Baccarella C., Voigt KI.:
  Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
  In: Journal of Organizational Advancement, Strategic and Institutional Studies 7 (2015), p. 29-39
  ISSN: 2326-8085
  URL: http://ssrn.com/abstract=2587176

2014

• Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
  High-tech marketing communication in the automotive industry: A content analysis of print advertisements
  In: International Journal of Business Environment 6 (2014), p. 395-410
  ISSN: 1740-0589
  DOI: 10.1504/IJBE.2014.064984

2011

• Gerhard D., Brem A., Baccarella C., Voigt KI.:
  Innovation management and marketing in the high-tech sector: A content analysis of advertisements
  In: International Journal of Management 28 (2011), p. 330-348
  ISSN: 2277-5846
  DOI: 10.2139/ssrn.2433961

2010

• Baccarella C., Gerhard D., Voigt KI.:
  Advertising for high-technology products in the product launch phase - A content analysis
  In: International Journal of Engineering Management and Economics 1 (2010), p. 249-268
  ISSN: 1756-5154
  DOI: 10.1504/IJEME.2010.038645

2022

• Baccarella C., Maier L., Voigt KI., Gerhard D.:
  You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success
  Academy of Management (AOM) Conference (Seattle, USA, 5. August 2022 - 9. August 2022)
  DOI: 10.5465/ambpp.2022.18139abstract
• Maier L., Palcu J., Schreier M., Baccarella C., Voigt KI.:
  How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments
  Behavioral Insights into Business for Social Good (BIBSG) Conference (Vancouver, Canada, 23. June 2022 - 25. June 2022)

2021

• Maier L., Schreier M., Baccarella C., Voigt KI.:
  University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
  Innovation and Product Development Management Conference (IPDMC) (digital, 6. June 2021 - 8. June 2021)
• Maier L., Schreier M., Baccarella C., Voigt KI.:
  University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
  Open and User Innovation (OUI) Conference (Online, 21. June 2021 - 22. June 2021)

2020

• Maier L., Baccarella C., Voigt KI.:
  Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products
  Academy of Management (AOM) Annual Meeting (Vancouver (digital), 8. August 2020 - 11. August 2020)
  DOI: 10.5465/ambpp.2020.16903abstract

2019

• Baccarella C., Maier L., Eibl S., Voigt KI.:
  Every picture tells a story - exploring personal branding communication activities on social media
  11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019 (Orlando, FL, 26. July 2019 - 31. July 2019)
  In: Gabriele Meiselwitz (ed.): Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 2019
  DOI: 10.1007/978-3-030-21905-5_2
• Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
  Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
  European Academy of Management (EURAM) Conference (Lisbon, 26. June 2019 - 28. June 2019)
• Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
  Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
  Academy of Marketing Annual Conference (Vancouver, 29. May 2019 - 31. May 2019)
• Baccarella C., Maier L., Voigt KI.:
  Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration
  18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)
• Baccarella C., Maier L., Voigt KI.:
  Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior
  Academy of Management (AOM) Annual Meeting (Boston, MA, 9. August 2019 - 13. August 2019)
  DOI: 10.5465/ambpp.2019.12140abstract
• Eismann T., Meinel M., Baccarella C., Fixson SK., Maier L., Voigt KI.:
  Creativity in Teams: The Role and Interplay of Trust and Shared Mental Models
  Innovation and Product Development Management Conference (IPDMC) (Leicester, UK, 9. June 2019 - 11. June 2019)
• Maier L., Baccarella C., Wagner T., Block J., Voigt KI.:
  The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations
  Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ) (Vienna, 25. September 2019 - 27. September 2019)
• Maier L., Baccarella C., Wagner T., Voigt KI.:
  The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations
  18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)

2018

• Baccarella C., Jovanovic T., Eismann T., Voigt KI.:
  Exploring How the Implementation of a Corporate Crowdfunding Platform Affects Organizational Change
  International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018)
• Baccarella C., Meinel M., Wagner T., Voigt KI.:
  The Effect of a Creativity Supporting Environment on Ambidexterity and Innovation Performance
  Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
  In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
  DOI: 10.5465/ambpp.2018.14455abstract
• Eismann T., Meinel M., Baccarella C., Fixson SK., Voigt KI.:
  Exploring the Relationship Between Problem Space, Idea Diversity, and Concept Quality
  International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018)
• Eismann T., Meinel M., Baccarella C., Fixson SK., Voigt KI.:
  Untangling The Role of User Experience In Design Thinking Through Experimental Evidence
  R&D Management Conference (Milan, 1. July 2018 - 4. July 2018)
• Eismann T., Wagner T., Baccarella C., Voigt KI.:
  This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
  International Conference on Human-Computer Interaction (HCI) (Las Vegas, 15. July 2018 - 20. July 2018)
  DOI: 10.1007/978-3-319-91521-0_17
• Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
  Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
  Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018)
• Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
  Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
  Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018)
• Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
  How to Make Design Tools Work? Taking a Closer Look at the Mechanisms in the Needfinding Phase when Generating New Product Concepts
  Innovation and Product Development Management Conference (IPDMC) (Porto, 11. June 2018 - 14. June 2018)
• Wehnert P., Baccarella C., Beckmann M.:
  Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features
  Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
  In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
  DOI: 10.5465/AMBPP.2018.17817abstract

2017

• Baccarella C., Wagner T., Voigt KI.:
  Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
  Open and User Innovation Society Conference (OUI) (Innsbruck, 10. July 2017 - 12. July 2017)
• Eismann T., Meinel M., Baccarella C., Voigt KI., Fixson SK.:
  Design Thinking for Agile Innovation - Evidence from an Experimental Study
  Wissenschaftstagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Bonn, 18. May 2017 - 18. May 2017)
• Eismann T., Wagner T., Baccarella C., Voigt KI.:
  Untangling social media excellence: Five typical patterns of super successful posts
  International Marketing Trends Conference (Madrid, 26. January 2017 - 28. January 2017)
  URL: http://ssrn.com/abstract=2981544
• Meinel M., Baccarella C., Wagner T., Voigt KI.:
  Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
  Innovation and Product Development Management Conference (IPDMC) (Reykjavik, 11. June 2017 - 13. June 2017)
• Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
  Design Thinking works! Experimental Evidence from 53 Product Design Teams
  International Society for Professional Innovation Management (ISPIM) Innovation Conference (Vienna, 19. June 2017 - 21. June 2017)
• Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
  The Impact of Design Thinking on Creative Idea Generation
  International Continuous Innovation Network (CINet) Conference (Potsdam, 10. September 2017 - 12. September 2017)
• Wagner T., Baccarella C., Voigt KI.:
  Consumer responses to high-tech product advertisements: The role of technical complexity
  Academy of Management (AOM) Annual Meeting (Atlanta, GA, 4. August 2017 - 8. August 2017)
• Wehnert P., Baccarella C., Beckmann M.:
  Crowdfunding Sustainability-Oriented Innovations
  R&D Management Conference (Leuven, 1. July 2017 - 5. July 2017)

2016

• Baccarella C., Meinel M., Trefzger TF., Voigt KI.:
  MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
  Open and User Innovation Society Conference (OUI) (Harvard Business School, Boston, MA, 1. August 2016 - 3. August 2016)
• Jovanovic T., Baccarella C., Voigt KI.:
  The crowd within - An explorative analysis of a corporate crowdfunding campaign
  Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 10. January 2016 - 10. January 2016)
• Krämer K., Scheiner C., Baccarella C.:
  Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs.
  International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
• Meinel M., Baccarella C., Wagner T., Voigt KI.:
  Crowdfunding technological innovations: The role of product creativity
  Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 6. October 2016 - 7. October 2016)
• Schrauder S., Baccarella C., Kock A., Voigt KI.:
  What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation
  Innovation and Product Development Management Conference (IPDMC) (Glasgow, 6. January 2016 - 14. January 2016)
• Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
  Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
  International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
• Trefzger TF., Baccarella C., Voigt KI.:
  Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
  International Marketing Trends Conference (Venice, 21. January 2016 - 23. January 2016)
• Trefzger TF., Baccarella C., Voigt KI.:
  Communicating technological innovations: The role of technical complexity and product involvement
  Technology, Innovation and Entrepreneurship (TIE) Conference (Copenhagen, 9. January 2016 - 9. January 2016)

2015

• Arnold C., Kiel D., Baccarella C., Voigt KI., Hoffmann D.:
  Technology Adoption with Reference to Embedded Systems
  International Conference on Advances in Management, Economics and Social Science (MES) (Rome, 18. April 2015 - 19. April 2015)
  URL: http://www.seekdl.org/nm.php?id=6000
• Kiel D., Arnold C., Baccarella C., Voigt KI., Hoffmann D.:
  Technology Identification in Relation to Embedded Systems
  International Association for Management of Technology (IAMOT) Conference (Cape Town, 8. June 2015 - 11. June 2015)
  In: Proceedings of the 24th International Association for Management of Technology Conference 2015
  URL: http://iamot2015.com/2015proceedings/documents/P084.pdf
• Scheiner C., Baccarella C., Krämer K., Bessant J., Voigt KI.:
  Why Gamification Fights Evil
  Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Kassel, 8. October 2015 - 9. October 2015)
• Scheiner C., Baccarella C., Krämer K., Voigt KI.:
  Moral Disengagement in Idea Competitions – The Dark Side of Participation
  Open and User Innovation Society Conference (OUI) (Lisbon, 13. July 2015 - 15. July 2015)
• Scheiner C., Baccarella C., Trefzger TF., Voigt KI.:
  Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
  European Marketing Academy (EMAC) Conference (Leuven, 26. May 2015 - 29. May 2015)
• Scheiner C., Feller N., Baccarella C., Bessant J., Voigt KI.:
  Organizational and Individual Unlearning in Identification and Evaluation of Technologies
  Technology, Innovation and Entrepreneurship (TIE) Conference (Potsdam, 14. October 2015 - 16. October 2015)
• Trefzger TF., Kleinöder O., Baccarella C., Scheiner C., Voigt KI.:
  Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
  International Marketing Trends Conference (Paris, 22. January 2015 - 24. January 2015)
• Trefzger TF., Rose M., Baccarella C., Voigt KI.:
  Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
  IntSIS/IAABR International Multidisciplinary Academic Conference (Key West, FL, 15. March 2015 - 17. March 2015)

2014

• Scheiner C., Eder A., Goranova M., Baccarella C., Voigt KI.:
  The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis
  International Marketing Trends Conference (Venice, 24. January 2014 - 25. January 2014)
• Voigt KI., Ixmeier J., Baccarella C.:
  The relationship between innovativeness, external environmental forces and new-to-the-world technologies
  ISIS International Multidisciplinary Academic Conference (Key West, FL, 16. March 2014 - 18. March 2014)

2013

• Scheiner C., Mähler B., Baccarella C., Voigt KI.:
  Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Germanen Sportwagenherstellers
  International Marketing Trends Conference (Paris, 17. January 2013 - 19. January 2013)

2012

• Mürling S., Voigt KI., Baccarella C., Scheiner C.:
  Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept
  International Marketing Trends Conference (Venice, 19. January 2012 - 21. January 2012)
• Scheiner C., Baccarella C., Bessant J., Voigt KI.:
  Thinking Patterns and Intuition in the Technology Identification and Evaluation
  International Society for Professional Innovation Management (ISPIM) Innovation Conference (Barcelona, 17. June 2012 - 20. June 2012)
• Voigt KI., Ixmeier J., Grünberg A., Baccarella C.:
  The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany
  International Association for Management of Technology (IAMOT) Conference (Hsinchu, 18. March 2012 - 22. March 2012)
• Voigt KI., Wassmus A., Baccarella C., Engel S.:
  The effects of market and service-orientation on the success of solution providers in the German manufacturing sector
  Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, 29. July 2012 - 2. August 2012)
• von Zimmermann M., Engel S., Baccarella C., Voigt KI.:
  Contract research as a part of new product development
  Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, Canada, 29. July 2012 - 2. August 2012)
  URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84867930874&origin=inward

2011

• Seitz U., Scheiner C., Baccarella C., Voigt KI.:
  Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz
  International Marketing Trends Conference (Paris, 22. January 2011 - 22. January 2011)
• Voigt KI., Baccarella C., Wassmus A., Meissner O.:
  The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies
  Portland International Center for Management of Engineering and Technology (PICMET) Conference (Portland, OR)
  URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=80053360787&origin=inward

2010

• Gerhard D., Voigt KI., Baccarella C.:
  Advertising for Technology and High-Technology Products - A Content Analysis
  International Association for Management of Technology (IAMOT) Conference (Cairo, 7. November 2010 - 11. March 2010)
• Voigt KI., Baccarella C.:
  High-technology product launch phase – A content-analysis of advertisements
  Technology, Innovation and Entrepreneurship (TIE) Conference (Kiel, 4. November 2010 - 5. November 2010)
• Voigt KI., Baccarella C., Gerhard D.:
  Advertising for high-technology products in the product launch phase – A content-analysis
  R&D Management Conference (Manchester, 30. June 2010 - 2. July 2010)
• Voigt KI., Baccarella C., Gerhard D.:
  Advertising high-technology products – A content-analysis
  International Conference on Advanced Management Perspectives in Asia (ICAMPA) (Suzhou, 15. October 2010 - 17. October 2010)

2020

• Baccarella C, Scheiner C, Diehlmann F:
  The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement, Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media
  In: Schjoedt L., Brännback M., Carsrud A. (ed.): Understanding Social Media and Entrepreneurship. Exploring Diversity in Entrepreneurship, Springer, 2020
  ISBN: 978-3-030-43452-6
  DOI: 10.1007/978-3-030-43453-3_9

2018

• Baccarella C., Bühner R., Eismann T., Voigt KI.:
  Crowdfunding als Basis zur Vorhersage von Technologietrends – Eine Analyse am Beispiel des 3D Drucks
  In: Jürgen Gausemeier, Wilhelm Bauer, Roman Dumitrescu (ed.): 14. Symposium für Vorausschau und Technologieplanung, 8. und 9. November 2018, Berlin: , 2018, p. 207-224 (HNI-Verlagsschriftenreihe, Vol.385)
  ISBN: 978-3-947647-04-0

2013

• Scheiner C., Baccarella C., Hohnadl S., Voigt KI.:
  Embedded Systems in the European Metropolitan Region of Nuremberg – A Cluster Development Analysis
  In: Chobanov, G.; Plöhn, J (ed.): Crisis and Sustainability: Responses from Different Positions, Bern: Peter Lang Verlag, 2013, p. 75-98
  ISBN: 9783631640623