PD Dr. Christian Baccarella

(Appointed as substitute professor at the University of Bonn during winter term 22/23 and summer term 23)

School of Business, Economics and Society
Chair of Industrial Management

Lange Gasse 20
90403 Nürnberg
Germany

Email: christian.baccarella@fau.de
Website: http://www.industry.rw.fau.de

Responsibilities & Research Areas

Responsibilities

Course “Forschungsseminar” (Master)
Course “Finanzierungsmanagement von Startup-Unternehmen” (Master)
Course “Innovation” (Bachelor)
Course “Das Innovationseminar mit Daniel Krauss (Gründer & CIO FlixMobility) (Master)

Research Areas

Innovation Marketing
Social Media
Open Innovation and Crowdfunding
Organizational Creativity and Design Thinking
Business Model Innovation

Curriculum Vitae

Work Experience

Since 2015	Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) Habilitand & Akademischer Rat a. Z. \| Chair of Industrial Management
2010-2015	Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) Research and Teaching Associate \| Chair of Industrial Management
2009	Fraunhofer Institute for Integrated Circuits IIS Research Assistant
2008-2009	adidas AG Intern \| Fashion Group Y-3 Footwear
2007-2008	Siemens AG Working Student \| Marketing Communications (Industry Sector)
2007	Siemens Business Communication Systems Ltd. Intern \| Marketing Communications (Shanghai, China)
2005	Härter Asia Ltd. Intern \| Market Research (Hong Kong, China)

Education

2010-2014

Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

PhD Candidate (Dr. rer. pol.) | Chair of Industrial Management

Thesis: “The perception and presentation of information in technology-related selection processes”

2003-2009

Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Diplom-Kaufmann in Business Administration

2006-2007

University of Hull

B.A. in Marketing (first class honours)

Research Output

Journal Articles

Conference Contributions

2022

Baccarella C., Maier L., Voigt KI., Gerhard D.:
You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success
Academy of Management (AOM) Conference (Seattle, USA, 5. August 2022 - 9. August 2022)
Maier L., Palcu J., Schreier M., Baccarella C., Voigt KI.:
How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments
Behavioral Insights into Business for Social Good (BIBSG) Conference (Vancouver, Canada, 23. June 2022 - 25. June 2022)

2021

Maier L., Schreier M., Baccarella C., Voigt KI.:
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Innovation and Product Development Management Conference (IPDMC) (digital, 6. June 2021 - 8. June 2021)
Maier L., Schreier M., Baccarella C., Voigt KI.:
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Open and User Innovation (OUI) Conference (Online, 21. June 2021 - 22. June 2021)

2020

Maier L., Baccarella C., Voigt KI.:
Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products
Academy of Management (AOM) Annual Meeting (Vancouver (digital), 8. August 2020 - 11. August 2020)

2019

Baccarella C., Maier L., Eibl S., Voigt KI.:
Every picture tells a story - exploring personal branding communication activities on social media
11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019 (Orlando, FL, 26. July 2019 - 31. July 2019)
In: Gabriele Meiselwitz (ed.): Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 2019
DOI: 10.1007/978-3-030-21905-5_2
Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
European Academy of Management (EURAM) Conference (Lisbon, 26. June 2019 - 28. June 2019)
Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
Academy of Marketing Annual Conference (Vancouver, 29. May 2019 - 31. May 2019)
Baccarella C., Maier L., Voigt KI.:
Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration
18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)
Baccarella C., Maier L., Voigt KI.:
Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior
Academy of Management (AOM) Annual Meeting (Boston, MA, 9. August 2019 - 13. August 2019)
Eismann T., Meinel M., Baccarella C., Fixson SK., Maier L., Voigt KI.:
Creativity in Teams: The Role and Interplay of Trust and Shared Mental Models
Innovation and Product Development Management Conference (IPDMC) (Leicester, UK, 9. June 2019 - 11. June 2019)
Maier L., Baccarella C., Wagner T., Block J., Voigt KI.:
The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ) (Vienna, 25. September 2019 - 27. September 2019)
Maier L., Baccarella C., Wagner T., Voigt KI.:
The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations
18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)

2018

Baccarella C., Jovanovic T., Eismann T., Voigt KI.:
Exploring How the Implementation of a Corporate Crowdfunding Platform Affects Organizational Change
International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018)
Baccarella C., Meinel M., Wagner T., Voigt KI.:
The Effect of a Creativity Supporting Environment on Ambidexterity and Innovation Performance
Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
Eismann T., Meinel M., Baccarella C., Fixson SK., Voigt KI.:
Exploring the Relationship Between Problem Space, Idea Diversity, and Concept Quality
International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018)
Eismann T., Meinel M., Baccarella C., Fixson SK., Voigt KI.:
Untangling The Role of User Experience In Design Thinking Through Experimental Evidence
R&D Management Conference (Milan, 1. July 2018 - 4. July 2018)
Eismann T., Wagner T., Baccarella C., Voigt KI.:
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
International Conference on Human-Computer Interaction (HCI) (Las Vegas, 15. July 2018 - 20. July 2018)
Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018)
Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018)
Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
How to Make Design Tools Work? Taking a Closer Look at the Mechanisms in the Needfinding Phase when Generating New Product Concepts
Innovation and Product Development Management Conference (IPDMC) (Porto, 11. June 2018 - 14. June 2018)
Wehnert P., Baccarella C., Beckmann M.:
Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features
Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
DOI: 10.5465/AMBPP.2018.17817abstract

2017

Baccarella C., Wagner T., Voigt KI.:
Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
Open and User Innovation Society Conference (OUI) (Innsbruck, 10. July 2017 - 12. July 2017)
Eismann T., Meinel M., Baccarella C., Voigt KI., Fixson SK.:
Design Thinking for Agile Innovation - Evidence from an Experimental Study
Wissenschaftstagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Bonn, 18. May 2017 - 18. May 2017)
Eismann T., Wagner T., Baccarella C., Voigt KI.:
Untangling social media excellence: Five typical patterns of super successful posts
International Marketing Trends Conference (Madrid, 26. January 2017 - 28. January 2017)
URL: http://ssrn.com/abstract=2981544
Meinel M., Baccarella C., Wagner T., Voigt KI.:
Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
Innovation and Product Development Management Conference (IPDMC) (Reykjavik, 11. June 2017 - 13. June 2017)
Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
Design Thinking works! Experimental Evidence from 53 Product Design Teams
International Society for Professional Innovation Management (ISPIM) Innovation Conference (Vienna, 19. June 2017 - 21. June 2017)
Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
The Impact of Design Thinking on Creative Idea Generation
International Continuous Innovation Network (CINet) Conference (Potsdam, 10. September 2017 - 12. September 2017)
Wagner T., Baccarella C., Voigt KI.:
Consumer responses to high-tech product advertisements: The role of technical complexity
Academy of Management (AOM) Annual Meeting (Atlanta, GA, 4. August 2017 - 8. August 2017)
Wehnert P., Baccarella C., Beckmann M.:
Crowdfunding Sustainability-Oriented Innovations
R&D Management Conference (Leuven, 1. July 2017 - 5. July 2017)

2016

Baccarella C., Meinel M., Trefzger TF., Voigt KI.:
MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
Open and User Innovation Society Conference (OUI) (Harvard Business School, Boston, MA, 1. August 2016 - 3. August 2016)
Jovanovic T., Baccarella C., Voigt KI.:
The crowd within - An explorative analysis of a corporate crowdfunding campaign
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 10. January 2016 - 10. January 2016)
Krämer K., Scheiner C., Baccarella C.:
Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs.
International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
Meinel M., Baccarella C., Wagner T., Voigt KI.:
Crowdfunding technological innovations: The role of product creativity
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 6. October 2016 - 7. October 2016)
Schrauder S., Baccarella C., Kock A., Voigt KI.:
What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation
Innovation and Product Development Management Conference (IPDMC) (Glasgow, 6. January 2016 - 14. January 2016)
Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
Trefzger TF., Baccarella C., Voigt KI.:
Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
International Marketing Trends Conference (Venice, 21. January 2016 - 23. January 2016)
Trefzger TF., Baccarella C., Voigt KI.:
Communicating technological innovations: The role of technical complexity and product involvement
Technology, Innovation and Entrepreneurship (TIE) Conference (Copenhagen, 9. January 2016 - 9. January 2016)

2015

Arnold C., Kiel D., Baccarella C., Voigt KI., Hoffmann D.:
Technology Adoption with Reference to Embedded Systems
International Conference on Advances in Management, Economics and Social Science (MES) (Rome, 18. April 2015 - 19. April 2015)
URL: http://www.seekdl.org/nm.php?id=6000
Kiel D., Arnold C., Baccarella C., Voigt KI., Hoffmann D.:
Technology Identification in Relation to Embedded Systems
International Association for Management of Technology (IAMOT) Conference (Cape Town, 8. June 2015 - 11. June 2015)
In: Proceedings of the 24th International Association for Management of Technology Conference 2015
URL: http://iamot2015.com/2015proceedings/documents/P084.pdf
Scheiner C., Baccarella C., Krämer K., Bessant J., Voigt KI.:
Why Gamification Fights Evil
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Kassel, 8. October 2015 - 9. October 2015)
Scheiner C., Baccarella C., Krämer K., Voigt KI.:
Moral Disengagement in Idea Competitions – The Dark Side of Participation
Open and User Innovation Society Conference (OUI) (Lisbon, 13. July 2015 - 15. July 2015)
Scheiner C., Baccarella C., Trefzger TF., Voigt KI.:
Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
European Marketing Academy (EMAC) Conference (Leuven, 26. May 2015 - 29. May 2015)
Scheiner C., Feller N., Baccarella C., Bessant J., Voigt KI.:
Organizational and Individual Unlearning in Identification and Evaluation of Technologies
Technology, Innovation and Entrepreneurship (TIE) Conference (Potsdam, 14. October 2015 - 16. October 2015)
Trefzger TF., Kleinöder O., Baccarella C., Scheiner C., Voigt KI.:
Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
International Marketing Trends Conference (Paris, 22. January 2015 - 24. January 2015)
Trefzger TF., Rose M., Baccarella C., Voigt KI.:
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
IntSIS/IAABR International Multidisciplinary Academic Conference (Key West, FL, 15. March 2015 - 17. March 2015)

2014

Scheiner C., Eder A., Goranova M., Baccarella C., Voigt KI.:
The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis
International Marketing Trends Conference (Venice, 24. January 2014 - 25. January 2014)
Voigt KI., Ixmeier J., Baccarella C.:
The relationship between innovativeness, external environmental forces and new-to-the-world technologies
ISIS International Multidisciplinary Academic Conference (Key West, FL, 16. March 2014 - 18. March 2014)

2013

Scheiner C., Mähler B., Baccarella C., Voigt KI.:
Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Germanen Sportwagenherstellers
International Marketing Trends Conference (Paris, 17. January 2013 - 19. January 2013)

2012

Mürling S., Voigt KI., Baccarella C., Scheiner C.:
Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept
International Marketing Trends Conference (Venice, 19. January 2012 - 21. January 2012)
Scheiner C., Baccarella C., Bessant J., Voigt KI.:
Thinking Patterns and Intuition in the Technology Identification and Evaluation
International Society for Professional Innovation Management (ISPIM) Innovation Conference (Barcelona, 17. June 2012 - 20. June 2012)
Voigt KI., Ixmeier J., Grünberg A., Baccarella C.:
The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany
International Association for Management of Technology (IAMOT) Conference (Hsinchu, 18. March 2012 - 22. March 2012)
Voigt KI., Wassmus A., Baccarella C., Engel S.:
The effects of market and service-orientation on the success of solution providers in the German manufacturing sector
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, 29. July 2012 - 2. August 2012)
von Zimmermann M., Engel S., Baccarella C., Voigt KI.:
Contract research as a part of new product development
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, Canada, 29. July 2012 - 2. August 2012)
URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84867930874&origin=inward

2011

Seitz U., Scheiner C., Baccarella C., Voigt KI.:
Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz
International Marketing Trends Conference (Paris, 22. January 2011 - 22. January 2011)
Voigt KI., Baccarella C., Wassmus A., Meissner O.:
The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Portland, OR)
URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=80053360787&origin=inward

2010

Gerhard D., Voigt KI., Baccarella C.:
Advertising for Technology and High-Technology Products - A Content Analysis
International Association for Management of Technology (IAMOT) Conference (Cairo, 7. November 2010 - 11. March 2010)
Voigt KI., Baccarella C.:
High-technology product launch phase – A content-analysis of advertisements
Technology, Innovation and Entrepreneurship (TIE) Conference (Kiel, 4. November 2010 - 5. November 2010)
Voigt KI., Baccarella C., Gerhard D.:
Advertising for high-technology products in the product launch phase – A content-analysis
R&D Management Conference (Manchester, 30. June 2010 - 2. July 2010)
Voigt KI., Baccarella C., Gerhard D.:
Advertising high-technology products – A content-analysis
International Conference on Advanced Management Perspectives in Asia (ICAMPA) (Suzhou, 15. October 2010 - 17. October 2010)

Book Chapters

2020

Baccarella C, Scheiner C, Diehlmann F:
The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement, Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media
In: Schjoedt L., Brännback M., Carsrud A. (ed.): Understanding Social Media and Entrepreneurship. Exploring Diversity in Entrepreneurship, Springer, 2020
ISBN: 978-3-030-43452-6
DOI: 10.1007/978-3-030-43453-3_9

2018

Baccarella C., Bühner R., Eismann T., Voigt KI.:
Crowdfunding als Basis zur Vorhersage von Technologietrends – Eine Analyse am Beispiel des 3D Drucks
In: Jürgen Gausemeier, Wilhelm Bauer, Roman Dumitrescu (ed.): 14. Symposium für Vorausschau und Technologieplanung, 8. und 9. November 2018, Berlin: , 2018, p. 207-224 (HNI-Verlagsschriftenreihe, Vol.385)
ISBN: 978-3-947647-04-0

2013

Scheiner C., Baccarella C., Hohnadl S., Voigt KI.:
Embedded Systems in the European Metropolitan Region of Nuremberg – A Cluster Development Analysis
In: Chobanov, G.; Plöhn, J (ed.): Crisis and Sustainability: Responses from Different Positions, Bern: Peter Lang Verlag, 2013, p. 75-98
ISBN: 9783631640623

PD Dr. Christian Baccarella