Research

Prof. Voigt has recently been informed that his book „Business Model Pioneers“, published in 2017 together with Dr. Oana Buliga and Kathrin Michl, has now exceeded the level of 175.000 digital downloads. In this book, we examine 14 business model pioneers and how they have successfully launched thei...

Category: Research

Dr. Lukas Maier, Assistant Professor at the Institute for Marketing at the Vienna University, has been awarded Schöller Fellow by the Dr. Theo and Friedl Schöller Research Center in Nuremberg. Prof. Voigt had the honor and the pleasure of handing over the certificate to our long-time colleague at th...

Category: Research

We are very pleased to announce that our study "University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers" has now been published in the renowned Journal of Marketing, ranked as A+ Journal. This very comprehensive study was conducted ...

Category: Research