Investigating Digital and Service-based Business Models: Successful final presentations in “Das Industrieseminar” with Prof. Dr. Asenkerschbaumer!

On February 03rd, Prof. Kai-Ingo Voigt and the Chair of Industrial Management once again welcomed Prof. Dr. Stefan Asenkerschbaumer, Chairman of the Supervisory Board of Robert Bosch GmbH. As an expert in navigating the challenges of a rapidly changing industrial landscape, Prof. Asenkerschbaumer’s visit offered students the invaluable opportunity to discuss their work with a distinguished expert.

Three student teams analyzed how digital and service-oriented business models are transforming various industry sectors. While increasing digitalization brings significant challenges, it also opens up substantial opportunities for the industry. The insightful presentations, including highly interesting recommendations for action, led to lively and inspiring discussions with Prof. Dr. Asenkerschbaumer.

Prof. Kai-Ingo Voigt, Prof. Julian Müller, Viktoria Leutheuser and Isabell Bogner would like to thank Prof. Asenkerschbaumer for his seminar leadership. We were pleased to have him among us for a pleasant lunch and we are already looking forward to welcoming him again in the summer term!