Shaping the future: Strategic Foresight with Dr. Tanja Jovanović
As part of the guest lecture series within the “Industrielles Management” course, Prof. Voigt
and his team were delighted to welcome Dr. Tanja Jovanović, Chief Innovation & Marketing
Officer and Member of the Executive Board at Bayern Innovativ.
In an era of polycrises, rapid technological change, and rising complexity, Dr. Jovanović
highlighted strategic foresight as both a mindset and a method to navigate uncertainty and
drive innovation.
Using the “Automotive Industry 2030” foresight study as a compelling case, she illustrated
how organizations can prepare for change by systematically exploring trends, assessing future
scenarios, and translating insights into strategic direction.
Our sincere thanks go to Dr. Jovanović for sharing her expertise, inspiring our students, and
encouraging them to actively engage with the future.
Thank you, Tanja, and see you soon!