Final Presentations in “AI & Data in Business Management” with Dr. Lydia Mammen

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On July 19th, Dr. Lydia Mammen (Vice President Digital Analytics & Data Science, adidas AG), Prof. Dr. Kai-Ingo and Lauren Anne Mackintosh hosted the final session of our seminar “AI & Data in Business and Management”. In particular, three student teams presented and discussed their empirical research results surrounding highly interesting topics such as “The Hype of ChatGPT”, “Ethics in Marketing of AI” and “Generative AI in the Creative Industry”. After the presentations, Dr. Mammen enriched the conversation with interesting insights from adidas, giving students the opportunity to have first-hand experience of how AI is currently being used in a world-renowned company.

Prof. Dr. Kai-Ingo Voigt and his entire team would like to thank Dr. Mammen for the great cooperation and already look forward to continuing this exciting seminar in the winter term 2023/24!