First International Siemens EMBA Module “Marketing“ in Venice

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The ninth class of SIEMENS EMBA’s “International Leadership and Finance” course completed their first overseas module in Venice under the guidance of Professor Tiziano Vescovi from Università Ca`Foscari. From 22nd to 27th January 2023, the 24 students attended the module “Marketing” module at the university in Venice.

The module was accompanied by university lectures as well as Marcus Bliesze, Vice President Marketing Factors Automation at SIEMENS AG, who provided valuable insights into SIEMENS’ B2B marketing and participated in a productive discussion with the students.

After an eventful week with many new insights, the group concluded their stay in Venice with a final highlight: a visit to the famous Venetian opera “La Fenice”.