Successful completion of MVM module „Product and Innovation Management”

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After three intense weekends of lecture, group work, discussion and presentation, the 23 students of the executive education master “Marketing und Vetriebsmanagement” (MVM) have successfully completed our module „Product and Innovation Management” – for the first time in a 100% digital setting.

During the course of the module, the students had the chance to listen to a fascinating online guest lecture by Dr. Alexander Vyhnal from STAEDTLER Mars GmbH & Co. KG on innovation in the stationery industry. Many thanks to Dr. Vyhnal for making the guest lecture happen despite the adverse circumstances. We are looking forward to having you at the university in person, hopefully very soon!

Professor Voigt and Marie-Christin Schmidt also thank the MVM students for their great participation and insights. We wish you all the best for your further modules in your MVM studies!