SIEMENS EMBA successfully completes the module “Marketing” in Venice
The sixth class of the SIEMENS EMBA “International Leadership and Finance” completed their first foreign module in Venice under the supervision of Prof. Voigt and Prof. Vescovi (Università Ca`Foscari). The students visited the Università Ca`Foscari from 20th-24th January 2020 to attend the module “Marketing” of the program.
The academic program was complemented by lectures at the university. In addition, Mr. Heinz Eisenbeiss, Head of Marketing and Promotion Factory Automation of SIEMENS AG, gave interesting insights into the B2B marketing at SIEMENS and engaged in a constructive discussion with the participants.
After a work-intensive and eventful week, the group relaxed on Friday evening during their visit of the opera “La Traviata“ in the famous opera house “La Fenice”.