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Teaching meets Gondola – Siemens MBA successfully completes module in Venice

The fifth class of the SIEMENS MBA “International Leadership and Finance” under the direction of Prof. Voigt and Prof. Tiziano Vescovi (Università Ca’Foscari) completed the first foreign module in Venice. The 25 participants visited the Università Ca’Foscari from 21.-25.01.2019 attending a highly professional marketing module there. A visit to Oderzo, a city near Venice, complemented the week.

The academic program also included a presentation from Mr. Heinz Eisenbeiss, Head of Marketing and Promotion Factory Automation of SIEMENS AG. Mr. Eisenbeiss gave interesting insights into the topic of B2B marketing at SIEMENS resulting in a fruitful discussion with the participants.

After the eventful week, the group attended the opera “Werther” in the famous opera house “La Fenice”.