Interesting guest lecture about Industrial Design Thinking at Siemens

Prof. Voigt and his team had the pleasure to welcome Dr. Bettina Maisch from Siemens as part of the Chair’s innovation speakers series. Dr. Maisch gave the students some interesting insights about Industrial Design Thinking at Siemens. Industrial Design Thinking helps to empathize with affected stakeholders before developing a desired solution. This innovation philosophy helps the engineers at Siemens to improve their product development activities in the challenging B2B context.

We thank Dr. Maisch for her stimulating guest lecture.