Final presentations on platform-based business models and their implications for the DATEV eG with CEO Dr. Mayr

On 7th of February, we closed this winter term’s seminar for master students on strategic innovation management at DATEV IT-campus. It is the third successful seminar co-hosted by Prof Dr. Kai-Ingo Voigt and Dr. Robert Mayr (CEO | DATEV). The student teams had the opportunity to pitch their case analysis on platform-based/data-driven business models and their derived implications and creative ideas for DATEV. After each presentation, the jury and the students vividly discussed on DATEV’s core strategic questions, such as an online platform to match tax consultants with their clients.
The chair of industrial management is very excited for further cooperation with DATEV on this seminar and gives sincere thanks to Dr. Robert Mayr for his invitation. Moreover, we thank Daniela Hecht (Head of Datev Lab | DATEV) and for joining the jury, and Franziska Meyer (DATEV) for their valuable contribution to a successful event.