The fourth class of the SIEMENS MBA “International Leadership and Finance” completed its first foreign module in Venice under the direction of Prof. Voigt and Prof. Vescovi (Università Ca`Foscari). The 22 students visited the Università Ca`Foscari from 14th-19th January 2018 to complete the program’s marketing module.
In addition to lectures at the university, the students gained exclusive insights into the Italian companies Alpinestars and Nice. The academic program was rounded off with a presentation by Heinz Eisenbeiss, Head of Marketing and Promotion Factory Automation of SIEMENS AG. Mr. Eisenbeiss gave interesting insights into the B2B marketing at SIEMENS and engaged in a constructive discussion with the participants.
The eventful week was completed on Friday with a visit to the opera “Rigoletto” in the famous opera house “La Fenice”.