New publication on Business Model Innovation Implementation in IEEE Transactions in Engineering Management
We are pleased to announce that our article “Implications of Business Model Innovation Separation and Integration in Incumbent Firms” has been published in IEEE Transactions on Engineering Management (VHB B-Ranking).
The article by Prof. Dr. Christian Baccarella, Dr. Eva Budischin, Dr. Oana Buliga, Prof. Dr. Julian Müller and Prof. Dr. Kai-Ingo Voigt provides an in-depth look at various factors critical during BMI implementation. Further, the nature and benefits of both integrating and separating Business Model Innovation in incumbent firms and how to balance both strategies from an ambidexterity lens is investigated.
The paper is available as Open Access here: https://ieeexplore.ieee.org/document/10315760