Dr. Christian Baccarella
PD Dr. Christian Baccarella
(Appointed as substitute professor at the University of Bonn during winter term 22/23 and summer term 23)
90403 Nürnberg
Germany
School of Business, Economics and Society
Chair of Industrial Management
90403 Nürnberg
Germany
- Email: christian.baccarella@fau.de
- Website: http://www.industry.rw.fau.de
Responsibilities & Research Areas
Responsibilities
- Course “Forschungsseminar” (Master)
- Course “Finanzierungsmanagement von Startup-Unternehmen” (Master)
- Course “Innovation” (Bachelor)
- Course “Das Innovationseminar mit Daniel Krauss (Gründer & CIO FlixMobility) (Master)
Research Areas
- Innovation Marketing
- Social Media
- Open Innovation and Crowdfunding
- Organizational Creativity and Design Thinking
- Business Model Innovation
Curriculum Vitae
Work Experience
| Since 2015 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Habilitand & Akademischer Rat a. Z. | Chair of Industrial Management |
| 2010-2015 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Research and Teaching Associate | Chair of Industrial Management |
| 2009 | Fraunhofer Institute for Integrated Circuits IIS
Research Assistant |
| 2008-2009 | adidas AG
Intern | Fashion Group Y-3 Footwear |
| 2007-2008 | Siemens AG
Working Student | Marketing Communications (Industry Sector) |
| 2007 | Siemens Business Communication Systems Ltd.
Intern | Marketing Communications (Shanghai, China) |
| 2005 | Härter Asia Ltd.
Intern | Market Research (Hong Kong, China) |
Education
| 2010-2014 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
PhD Candidate (Dr. rer. pol.) | Chair of Industrial Management Thesis: “The perception and presentation of information in technology-related selection processes” |
| 2003-2009 | Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU) Diplom-Kaufmann in Business Administration |
| 2006-2007 | University of Hull
B.A. in Marketing (first class honours) |
Research Output
Journal Articles
2022
- , , , , , :
Saw the office, want the job: The effect of creative workspace design on organizational attractiveness
In: Journal of Environmental Psychology (2022)
ISSN: 0272-4944
DOI: 10.1016/j.jenvp.2022.101773 - , :
The Platform-of-Platforms Business Model: Conceptualizing a Way to Maximize Valuable User Interactions on Social Media Platforms
In: Lecture Notes in Computer Science (2022)
ISSN: 0302-9743
DOI: 10.1007/978-3-031-05061-9_44
2021
- , , , , :
The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism
In: Journal of Manufacturing Technology Management forthcoming (2021)
ISSN: 1741-038X
DOI: 10.1108/jmtm-10-2020-0423 - , , :
How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
In: European Journal of Marketing (2021)
ISSN: 0309-0566
DOI: 10.1108/EJM-10-2019-0799 - , , , , :
The Legitimization Effect of Crowdfunding Success: A Consumer Perspective
In: Entrepreneurship Theory and Practice forthcoming (2021)
ISSN: 1042-2587
DOI: 10.1177/10422587211057025
2020
- , , , , :
Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles
In: European Journal of Innovation Management (2020)
ISSN: 1460-1060
DOI: 10.1108/EJIM-09-2019-0245 - , , , :
Averting the rise of the dark side of social media: The role of sensitization and regulation
In: European Management Journal 38 (2020), p. 3-6
ISSN: 0263-2373
DOI: 10.1016/j.emj.2019.12.011 - , , , , :
Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study
In: European Management Journal (2020)
ISSN: 0263-2373
DOI: 10.1016/j.emj.2020.02.002
2019
- , , , :
Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media
In: Lecture Notes in Computer Science 11579 (2019), p. 22-33
ISSN: 0302-9743
DOI: 10.1007/978-3-030-21905-5_2 - , , :
In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features
In: Technological Forecasting and Social Change (2019), p. 128-137
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2018.06.036
URL: https://www.sciencedirect.com/science/article/pii/S0040162517308831?via=ihub
2018
- , , , :
Social media? It's serious! Understanding the dark side of social media
In: European Management Journal 36 (2018), p. 431-438
ISSN: 0263-2373
DOI: 10.1016/j.emj.2018.07.002
URL: https://www.sciencedirect.com/science/article/pii/S0263237318300781 - , , , :
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
In: Lecture Notes in Computer Science 10913 (2018), p. 221–239
ISSN: 0302-9743
DOI: 10.1007/978-3-319-91521-0_17
URL: https://link.springer.com/chapter/10.1007/978-3-319-91521-0_17 - , , , :
Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
In: Journal of Creative Behavior (2018)
ISSN: 0022-0175
DOI: 10.1002/jocb.234 - , , , :
Participation Motives, Moral Disengagement, and Unethical Behaviour in Idea Competitions
In: International Journal of Innovation Management 22 (2018)
ISSN: 1363-9196
DOI: 10.1142/S1363919618500433 - , , , :
Takin’ Care of Business Models: The Impact of Business Model Evaluation on Front-End Success
In: Journal of Product Innovation Management 35 (2018), p. 410-426
ISSN: 0737-6782
DOI: 10.1111/jpim.12411
2017
- , , :
Communicating technological innovations: The role of technical complexity and product involvement
In: European Journal of Innovation Management 20 (2017), p. 392-405
ISSN: 1460-1060
DOI: 10.1108/EJIM-08-2016-0078 - , , :
Framing social media communication: Investigating the effects of brand post appeals on user interaction
In: European Management Journal 35 (2017), p. 606-616
ISSN: 0263-2373
DOI: 10.1016/j.emj.2017.05.002
2016
- , , , :
Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands
In: International Journal of Technology Marketing 11 (2016), p. 24-38
ISSN: 1741-878X
DOI: 10.1504/IJTMKT.2016.073369 - , , , , :
Organisational and individual unlearning in identification and evaluation of technologies
In: International Journal of Innovation Management 20 (2016), p. 29 - 56
ISSN: 1363-9196
DOI: 10.1142/S1363919616500171 - , , :
Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs
In: Lecture Notes in Computer Science 9742 (2016), p. 437-448
ISSN: 0302-9743
DOI: 10.1007/978-3-319-39910-2_41 - , , , :
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
In: Lecture Notes in Computer Science 9742 (2016), p. 461-471
ISSN: 0302-9743
DOI: 10.1007/978-3-319-39910-2_43
URL: https://www.researchgate.net/publication/304343690_Hold_the_Line_The_Challenge_of_Being_a_Premium_Brand_in_the_Social_Media_Era
2015
- , , , :
Thinking patterns and gut feeling in technology identification and evaluation
In: Technological Forecasting and Social Change 101 (2015), p. 112-123
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2013.12.003 - , , , :
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
In: Journal of Organizational Advancement, Strategic and Institutional Studies 7 (2015), p. 29-39
ISSN: 2326-8085
URL: http://ssrn.com/abstract=2587176
2014
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High-tech marketing communication in the automotive industry: A content analysis of print advertisements
In: International Journal of Business Environment 6 (2014), p. 395-410
ISSN: 1740-0589
DOI: 10.1504/IJBE.2014.064984
2011
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Innovation management and marketing in the high-tech sector: A content analysis of advertisements
In: International Journal of Management 28 (2011), p. 330-348
ISSN: 2277-5846
DOI: 10.2139/ssrn.2433961
2010
- , , :
Advertising for high-technology products in the product launch phase - A content analysis
In: International Journal of Engineering Management and Economics 1 (2010), p. 249-268
ISSN: 1756-5154
DOI: 10.1504/IJEME.2010.038645
Conference Contributions
2022
- , , , :
You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success
Academy of Management (AOM) Conference (Seattle, USA, 5. August 2022 - 9. August 2022)
DOI: 10.5465/ambpp.2022.18139abstract - , , , , :
How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments
Behavioral Insights into Business for Social Good (BIBSG) Conference (Vancouver, Canada, 23. June 2022 - 25. June 2022)
2021
- , , , :
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Innovation and Product Development Management Conference (IPDMC) (digital, 6. June 2021 - 8. June 2021) - , , , :
University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
Open and User Innovation (OUI) Conference (Online, 21. June 2021 - 22. June 2021)
2020
- , , :
Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products
Academy of Management (AOM) Annual Meeting (Vancouver (digital), 8. August 2020 - 11. August 2020)
DOI: 10.5465/ambpp.2020.16903abstract
2019
- , , , :
Every picture tells a story - exploring personal branding communication activities on social media
11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019 (Orlando, FL, 26. July 2019 - 31. July 2019)
In: Gabriele Meiselwitz (ed.): Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 2019
DOI: 10.1007/978-3-030-21905-5_2 - , , , :
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
European Academy of Management (EURAM) Conference (Lisbon, 26. June 2019 - 28. June 2019) - , , , :
Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
Academy of Marketing Annual Conference (Vancouver, 29. May 2019 - 31. May 2019) - , , :
Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration
18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019) - , , :
Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior
Academy of Management (AOM) Annual Meeting (Boston, MA, 9. August 2019 - 13. August 2019)
DOI: 10.5465/ambpp.2019.12140abstract - , , , , , :
Creativity in Teams: The Role and Interplay of Trust and Shared Mental Models
Innovation and Product Development Management Conference (IPDMC) (Leicester, UK, 9. June 2019 - 11. June 2019) - , , , , :
The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ) (Vienna, 25. September 2019 - 27. September 2019) - , , , :
The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations
18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)
2018
- , , , :
Exploring How the Implementation of a Corporate Crowdfunding Platform Affects Organizational Change
International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018) - , , , :
The Effect of a Creativity Supporting Environment on Ambidexterity and Innovation Performance
Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
DOI: 10.5465/ambpp.2018.14455abstract - , , , , :
Exploring the Relationship Between Problem Space, Idea Diversity, and Concept Quality
International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018) - , , , , :
Untangling The Role of User Experience In Design Thinking Through Experimental Evidence
R&D Management Conference (Milan, 1. July 2018 - 4. July 2018) - , , , :
This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
International Conference on Human-Computer Interaction (HCI) (Las Vegas, 15. July 2018 - 20. July 2018)
DOI: 10.1007/978-3-319-91521-0_17 - , , , , , :
Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018) - , , , , , :
Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018) - , , , , :
How to Make Design Tools Work? Taking a Closer Look at the Mechanisms in the Needfinding Phase when Generating New Product Concepts
Innovation and Product Development Management Conference (IPDMC) (Porto, 11. June 2018 - 14. June 2018) - , , :
Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features
Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
DOI: 10.5465/AMBPP.2018.17817abstract
2017
- , , :
Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
Open and User Innovation Society Conference (OUI) (Innsbruck, 10. July 2017 - 12. July 2017) - , , , , :
Design Thinking for Agile Innovation - Evidence from an Experimental Study
Wissenschaftstagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Bonn, 18. May 2017 - 18. May 2017) - , , , :
Untangling social media excellence: Five typical patterns of super successful posts
International Marketing Trends Conference (Madrid, 26. January 2017 - 28. January 2017)
URL: http://ssrn.com/abstract=2981544 - , , , :
Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
Innovation and Product Development Management Conference (IPDMC) (Reykjavik, 11. June 2017 - 13. June 2017) - , , , , :
Design Thinking works! Experimental Evidence from 53 Product Design Teams
International Society for Professional Innovation Management (ISPIM) Innovation Conference (Vienna, 19. June 2017 - 21. June 2017) - , , , , :
The Impact of Design Thinking on Creative Idea Generation
International Continuous Innovation Network (CINet) Conference (Potsdam, 10. September 2017 - 12. September 2017) - , , :
Consumer responses to high-tech product advertisements: The role of technical complexity
Academy of Management (AOM) Annual Meeting (Atlanta, GA, 4. August 2017 - 8. August 2017) - , , :
Crowdfunding Sustainability-Oriented Innovations
R&D Management Conference (Leuven, 1. July 2017 - 5. July 2017)
2016
- , , , :
MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
Open and User Innovation Society Conference (OUI) (Harvard Business School, Boston, MA, 1. August 2016 - 3. August 2016) - , , :
The crowd within - An explorative analysis of a corporate crowdfunding campaign
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 10. January 2016 - 10. January 2016) - , , :
Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs.
International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016) - , , , :
Crowdfunding technological innovations: The role of product creativity
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 6. October 2016 - 7. October 2016) - , , , :
What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation
Innovation and Product Development Management Conference (IPDMC) (Glasgow, 6. January 2016 - 14. January 2016) - , , , :
Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016) - , , :
Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
International Marketing Trends Conference (Venice, 21. January 2016 - 23. January 2016) - , , :
Communicating technological innovations: The role of technical complexity and product involvement
Technology, Innovation and Entrepreneurship (TIE) Conference (Copenhagen, 9. January 2016 - 9. January 2016)
2015
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Technology Adoption with Reference to Embedded Systems
International Conference on Advances in Management, Economics and Social Science (MES) (Rome, 18. April 2015 - 19. April 2015)
URL: http://www.seekdl.org/nm.php?id=6000 - , , , , :
Technology Identification in Relation to Embedded Systems
International Association for Management of Technology (IAMOT) Conference (Cape Town, 8. June 2015 - 11. June 2015)
In: Proceedings of the 24th International Association for Management of Technology Conference 2015
URL: http://iamot2015.com/2015proceedings/documents/P084.pdf - , , , , :
Why Gamification Fights Evil
Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Kassel, 8. October 2015 - 9. October 2015) - , , , :
Moral Disengagement in Idea Competitions – The Dark Side of Participation
Open and User Innovation Society Conference (OUI) (Lisbon, 13. July 2015 - 15. July 2015) - , , , :
Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
European Marketing Academy (EMAC) Conference (Leuven, 26. May 2015 - 29. May 2015) - , , , , :
Organizational and Individual Unlearning in Identification and Evaluation of Technologies
Technology, Innovation and Entrepreneurship (TIE) Conference (Potsdam, 14. October 2015 - 16. October 2015) - , , , , :
Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
International Marketing Trends Conference (Paris, 22. January 2015 - 24. January 2015) - , , , :
Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
IntSIS/IAABR International Multidisciplinary Academic Conference (Key West, FL, 15. March 2015 - 17. March 2015)
2014
- , , , , :
The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis
International Marketing Trends Conference (Venice, 24. January 2014 - 25. January 2014) - , , :
The relationship between innovativeness, external environmental forces and new-to-the-world technologies
ISIS International Multidisciplinary Academic Conference (Key West, FL, 16. March 2014 - 18. March 2014)
2013
- , , , :
Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Germanen Sportwagenherstellers
International Marketing Trends Conference (Paris, 17. January 2013 - 19. January 2013)
2012
- , , , :
Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept
International Marketing Trends Conference (Venice, 19. January 2012 - 21. January 2012) - , , , :
Thinking Patterns and Intuition in the Technology Identification and Evaluation
International Society for Professional Innovation Management (ISPIM) Innovation Conference (Barcelona, 17. June 2012 - 20. June 2012) - , , , :
The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany
International Association for Management of Technology (IAMOT) Conference (Hsinchu, 18. March 2012 - 22. March 2012) - , , , :
The effects of market and service-orientation on the success of solution providers in the German manufacturing sector
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, 29. July 2012 - 2. August 2012) - , , , :
Contract research as a part of new product development
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, Canada, 29. July 2012 - 2. August 2012)
URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84867930874&origin=inward
2011
- , , , :
Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz
International Marketing Trends Conference (Paris, 22. January 2011 - 22. January 2011) - , , , :
The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies
Portland International Center for Management of Engineering and Technology (PICMET) Conference (Portland, OR)
URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=80053360787&origin=inward
2010
- , , :
Advertising for Technology and High-Technology Products - A Content Analysis
International Association for Management of Technology (IAMOT) Conference (Cairo, 7. November 2010 - 11. March 2010) - , :
High-technology product launch phase – A content-analysis of advertisements
Technology, Innovation and Entrepreneurship (TIE) Conference (Kiel, 4. November 2010 - 5. November 2010) - , , :
Advertising for high-technology products in the product launch phase – A content-analysis
R&D Management Conference (Manchester, 30. June 2010 - 2. July 2010) - , , :
Advertising high-technology products – A content-analysis
International Conference on Advanced Management Perspectives in Asia (ICAMPA) (Suzhou, 15. October 2010 - 17. October 2010)
Book Chapters
2020
- Baccarella C, Scheiner C, Diehlmann F:
The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement, Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media
In: Schjoedt L., Brännback M., Carsrud A. (ed.): Understanding Social Media and Entrepreneurship. Exploring Diversity in Entrepreneurship, Springer, 2020
ISBN: 978-3-030-43452-6
DOI: 10.1007/978-3-030-43453-3_9
2018
- , , , :
Crowdfunding als Basis zur Vorhersage von Technologietrends – Eine Analyse am Beispiel des 3D Drucks
In: Jürgen Gausemeier, Wilhelm Bauer, Roman Dumitrescu (ed.): 14. Symposium für Vorausschau und Technologieplanung, 8. und 9. November 2018, Berlin: , 2018, p. 207-224 (HNI-Verlagsschriftenreihe, Vol.385)
ISBN: 978-3-947647-04-0
2013
- , , , :
Embedded Systems in the European Metropolitan Region of Nuremberg – A Cluster Development Analysis
In: Chobanov, G.; Plöhn, J (ed.): Crisis and Sustainability: Responses from Different Positions, Bern: Peter Lang Verlag, 2013, p. 75-98
ISBN: 9783631640623