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  4. Dr. Christian Baccarella

Dr. Christian Baccarella

In page navigation: Team
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    • Hannah Altenburg
    • Dr. Christian Baccarella
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    • Prof. Dr. Christian W. Scheiner
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    • Dr. Marc Rücker
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    • Dr. Johannes Veile
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Dr. Christian Baccarella

PD Dr. Christian Baccarella

PD Dr. Christian Baccarella
(Appointed as substitute professor at the University of Bonn during winter term 22/23 and summer term 23)

School of Business, Economics and Society
Chair of Industrial Management

Lange Gasse 20
90403 Nürnberg
Germany
  • Email: christian.baccarella@fau.de
  • Website: http://www.industry.rw.fau.de

Responsibilities & Research Areas

Responsibilities

  • Course “Forschungsseminar” (Master)
  • Course “Finanzierungsmanagement von Startup-Unternehmen” (Master)
  • Course “Innovation” (Bachelor)
  • Course “Das Innovationseminar mit Daniel Krauss (Gründer & CIO FlixMobility) (Master)

Research Areas

  • Innovation Marketing
  • Social Media
  • Open Innovation and Crowdfunding
  • Organizational Creativity and Design Thinking
  • Business Model Innovation

Curriculum Vitae

Work Experience

Since 2015 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

Habilitand & Akademischer Rat a. Z. | Chair of Industrial Management

2010-2015 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

Research and Teaching Associate | Chair of Industrial Management

2009 Fraunhofer Institute for Integrated Circuits IIS

Research Assistant

2008-2009 adidas AG

Intern | Fashion Group Y-3 Footwear

2007-2008 Siemens AG

Working Student | Marketing Communications (Industry Sector)

2007 Siemens Business Communication Systems Ltd.

Intern | Marketing Communications (Shanghai, China)

2005 Härter Asia Ltd.

Intern | Market Research (Hong Kong, China)

Education

 2010-2014 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)

PhD Candidate (Dr. rer. pol.) | Chair of Industrial Management

Thesis: “The perception and presentation of information in technology-related selection processes”

 2003-2009 Friedrich-Alexander-Universität Erlangen-Nürnberg (FAU)
Diplom-Kaufmann in Business Administration
 2006-2007 University of Hull

B.A. in Marketing (first class honours)

Research Output

Journal Articles

2022

  • Maier L., Baccarella C., Wagner TF., Meinel M., Eismann T., Voigt KI.:
    Saw the office, want the job: The effect of creative workspace design on organizational attractiveness
    In: Journal of Environmental Psychology (2022)
    ISSN: 0272-4944
  • Rösch J., Baccarella C.:
    The Platform-of-Platforms Business Model: Conceptualizing a Way to Maximize Valuable User Interactions on Social Media Platforms
    In: Lecture Notes in Computer Science (2022)
    ISSN: 0302-9743
    DOI: 10.1007/978-3-031-05061-9_44

2021

  • Baccarella C., Maier L., Meinel M., Wagner T., Voigt KI.:
    The Effect of Organizational Support for Creativity on Innovation and Market Performance: The Moderating Role of Market Dynamism
    In: Journal of Manufacturing Technology Management forthcoming (2021)
    ISSN: 1741-038X
  • Baccarella C., Maier L., Voigt KI.:
    How consumption-supportive packaging functionality influences consumers’ purchase intentions: the mediating role of perceived product meaningfulness
    In: European Journal of Marketing (2021)
    ISSN: 0309-0566
    DOI: 10.1108/EJM-10-2019-0799
  • Maier L., Baccarella C., Block J., Wagner T., Voigt KI.:
    The Legitimization Effect of Crowdfunding Success: A Consumer Perspective
    In: Entrepreneurship Theory and Practice forthcoming (2021)
    ISSN: 1042-2587

2020

  • Baccarella C., Wagner T., Scheiner C., Maier L., Voigt KI.:
    Investigating consumer acceptance of autonomous technologies: the case of self-driving automobiles
    In: European Journal of Innovation Management (2020)
    ISSN: 1460-1060
    DOI: 10.1108/EJIM-09-2019-0245
  • Baccarella C., Wagner TF., Kietzmann JH., McCarthy IP.:
    Averting the rise of the dark side of social media: The role of sensitization and regulation
    In: European Management Journal 38 (2020), p. 3-6
    ISSN: 0263-2373
    DOI: 10.1016/j.emj.2019.12.011
  • Meinel M., Eismann T., Baccarella C., Fixson SK., Voigt KI.:
    Does Applying Design Thinking Result in Better New Product Concepts than a Traditional Innovation Approach? An Experimental Comparison Study
    In: European Management Journal (2020)
    ISSN: 0263-2373
    DOI: 10.1016/j.emj.2020.02.002

2019

  • Baccarella C., Maier L., Eibl S., Voigt KI.:
    Every Picture Tells a Story - Exploring Personal Branding Communication Activities on Social Media
    In: Lecture Notes in Computer Science 11579 (2019), p. 22-33
    ISSN: 0302-9743
  • Wehnert P., Baccarella C., Beckmann M.:
    In crowdfunding we trust? Investigating crowdfunding success as a signal for enhancing trust in sustainable product features
    In: Technological Forecasting and Social Change (2019), p. 128-137
    ISSN: 0040-1625
    DOI: 10.1016/j.techfore.2018.06.036
    URL: https://www.sciencedirect.com/science/article/pii/S0040162517308831?via=ihub

2018

  • Baccarella C., Wagner T., Kietzmann J., McCarthy I.:
    Social media? It's serious! Understanding the dark side of social media
    In: European Management Journal 36 (2018), p. 431-438
    ISSN: 0263-2373
    DOI: 10.1016/j.emj.2018.07.002
    URL: https://www.sciencedirect.com/science/article/pii/S0263237318300781
  • Eismann T., Wagner T., Baccarella C., Voigt KI.:
    This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
    In: Lecture Notes in Computer Science 10913 (2018), p. 221–239
    ISSN: 0302-9743
    DOI: 10.1007/978-3-319-91521-0_17
    URL: https://link.springer.com/chapter/10.1007/978-3-319-91521-0_17
  • Meinel M., Wagner T., Baccarella C., Voigt KI.:
    Exploring the Effects of Creativity Training on Creative Performance and Creative Self-Efficacy: Evidence from a Longitudinal Study
    In: Journal of Creative Behavior (2018)
    ISSN: 0022-0175
    DOI: 10.1002/jocb.234
  • Scheiner C., Baccarella C., Bessant J., Voigt KI.:
    Participation Motives, Moral Disengagement, and Unethical Behaviour in Idea Competitions
    In: International Journal of Innovation Management 22 (2018)
    ISSN: 1363-9196
    DOI: 10.1142/S1363919618500433
  • Schrauder S., Kock A., Baccarella C., Voigt KI.:
    Takin’ Care of Business Models: The Impact of Business Model Evaluation on Front-End Success
    In: Journal of Product Innovation Management 35 (2018), p. 410-426
    ISSN: 0737-6782
    DOI: 10.1111/jpim.12411

2017

  • Wagner T., Baccarella C., Voigt KI.:
    Communicating technological innovations: The role of technical complexity and product involvement
    In: European Journal of Innovation Management 20 (2017), p. 392-405
    ISSN: 1460-1060
    DOI: 10.1108/EJIM-08-2016-0078
  • Wagner T., Baccarella C., Voigt KI.:
    Framing social media communication: Investigating the effects of brand post appeals on user interaction
    In: European Management Journal 35 (2017), p. 606-616
    ISSN: 0263-2373
    DOI: 10.1016/j.emj.2017.05.002

2016

  • Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
    Communicating high-tech products – A comparison between print advertisements of automotive premium and standard brands
    In: International Journal of Technology Marketing 11 (2016), p. 24-38
    ISSN: 1741-878X
    DOI: 10.1504/IJTMKT.2016.073369
  • Scheiner C., Baccarella C., Feller N., Voigt KI., Bessant J.:
    Organisational and individual unlearning in identification and evaluation of technologies
    In: International Journal of Innovation Management 20 (2016), p. 29 - 56
    ISSN: 1363-9196
    DOI: 10.1142/S1363919616500171
  • Scheiner C., Krämer K., Baccarella C.:
    Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs
    In: Lecture Notes in Computer Science 9742 (2016), p. 437-448
    ISSN: 0302-9743
    DOI: 10.1007/978-3-319-39910-2_41
  • Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
    Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
    In: Lecture Notes in Computer Science 9742 (2016), p. 461-471
    ISSN: 0302-9743
    DOI: 10.1007/978-3-319-39910-2_43
    URL: https://www.researchgate.net/publication/304343690_Hold_the_Line_The_Challenge_of_Being_a_Premium_Brand_in_the_Social_Media_Era

2015

  • Scheiner C., Baccarella C., Bessant J., Voigt KI.:
    Thinking patterns and gut feeling in technology identification and evaluation
    In: Technological Forecasting and Social Change 101 (2015), p. 112-123
    ISSN: 0040-1625
    DOI: 10.1016/j.techfore.2013.12.003
  • Trefzger TF., Rose M., Baccarella C., Voigt KI.:
    Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
    In: Journal of Organizational Advancement, Strategic and Institutional Studies 7 (2015), p. 29-39
    ISSN: 2326-8085
    URL: http://ssrn.com/abstract=2587176

2014

  • Baccarella C., Scheiner C., Trefzger TF., Voigt KI.:
    High-tech marketing communication in the automotive industry: A content analysis of print advertisements
    In: International Journal of Business Environment 6 (2014), p. 395-410
    ISSN: 1740-0589
    DOI: 10.1504/IJBE.2014.064984

2011

  • Gerhard D., Brem A., Baccarella C., Voigt KI.:
    Innovation management and marketing in the high-tech sector: A content analysis of advertisements
    In: International Journal of Management 28 (2011), p. 330-348
    ISSN: 2277-5846
    DOI: 10.2139/ssrn.2433961

2010

  • Baccarella C., Gerhard D., Voigt KI.:
    Advertising for high-technology products in the product launch phase - A content analysis
    In: International Journal of Engineering Management and Economics 1 (2010), p. 249-268
    ISSN: 1756-5154
    DOI: 10.1504/IJEME.2010.038645

Conference Contributions

2022

  • Baccarella C., Maier L., Voigt KI., Gerhard D.:
    You Must Be Joking! How Humor in Business Pitches Influences Young Ventures’ Pitching Success
    Academy of Management (AOM) Conference (Seattle, USA, 5. August 2022 - 9. August 2022)
  • Maier L., Palcu J., Schreier M., Baccarella C., Voigt KI.:
    How Breaking Record Frames Influence Sustainable Consumer Behavior: Evidence from Two Randomized Field Experiments
    Behavioral Insights into Business for Social Good (BIBSG) Conference (Vancouver, Canada, 23. June 2022 - 25. June 2022)

2021

  • Maier L., Schreier M., Baccarella C., Voigt KI.:
    University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
    Innovation and Product Development Management Conference (IPDMC) (digital, 6. June 2021 - 8. June 2021)
  • Maier L., Schreier M., Baccarella C., Voigt KI.:
    University Knowledge Inside: How and When University-Industry Collaborations Make New Products More Attractive to Consumers
    Open and User Innovation (OUI) Conference (Online, 21. June 2021 - 22. June 2021)

2020

  • Maier L., Baccarella C., Voigt KI.:
    Many Hands Make New Design? Exploring Consumers' Design Newness Perceptions of Crowdsourced Products
    Academy of Management (AOM) Annual Meeting (Vancouver (digital), 8. August 2020 - 11. August 2020)

2019

  • Baccarella C., Maier L., Eibl S., Voigt KI.:
    Every picture tells a story - exploring personal branding communication activities on social media
    11th International Conference on Social Computing and Social Media, SCSM 2019, held as part of the 21st International Conference on Human-Computer Interaction, HCI International 2019 (Orlando, FL, 26. July 2019 - 31. July 2019)
    In: Gabriele Meiselwitz (ed.): Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) 2019
    DOI: 10.1007/978-3-030-21905-5_2
  • Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
    Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
    European Academy of Management (EURAM) Conference (Lisbon, 26. June 2019 - 28. June 2019)
  • Baccarella C., Maier L., Himmelreich AL., Voigt KI.:
    Do Fine Feathers Make Fine Birds? Examining the Role of a Product’s Packaging Functionality on Consumer Behavior
    Academy of Marketing Annual Conference (Vancouver, 29. May 2019 - 31. May 2019)
  • Baccarella C., Maier L., Voigt KI.:
    Do Consumers Value When Companies Collaborate with Universities? Exploring the Innovation Effect of University-Industry-Collaboration
    18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)
  • Baccarella C., Maier L., Voigt KI.:
    Do Fine Feathers Make Fine Birds? Examining the Role of Packaging Functionality on Consumer Behavior
    Academy of Management (AOM) Annual Meeting (Boston, MA, 9. August 2019 - 13. August 2019)
  • Eismann T., Meinel M., Baccarella C., Fixson SK., Maier L., Voigt KI.:
    Creativity in Teams: The Role and Interplay of Trust and Shared Mental Models
    Innovation and Product Development Management Conference (IPDMC) (Leicester, UK, 9. June 2019 - 11. June 2019)
  • Maier L., Baccarella C., Wagner T., Block J., Voigt KI.:
    The Branding Effect of Crowdfunding: Exploring Consumers' Perceptions of Young Ventures Offering Crowdfunded Innovations
    Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum ) (Vienna, 25. September 2019 - 27. September 2019)
  • Maier L., Baccarella C., Wagner T., Voigt KI.:
    The Marketing Effect of Crowdfunding: Exploring Consumers’ Perceptions of Startups Offering Crowdfunded Innovations
    18th Open and User Innovation Conference (Utrecht, 8. July 2019 - 10. July 2019)

2018

  • Baccarella C., Jovanovic T., Eismann T., Voigt KI.:
    Exploring How the Implementation of a Corporate Crowdfunding Platform Affects Organizational Change
    International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018)
  • Baccarella C., Meinel M., Wagner T., Voigt KI.:
    The Effect of a Creativity Supporting Environment on Ambidexterity and Innovation Performance
    Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
    In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
  • Eismann T., Meinel M., Baccarella C., Fixson SK., Voigt KI.:
    Exploring the Relationship Between Problem Space, Idea Diversity, and Concept Quality
    International Open and User Innovation Conference (OUI) (New York, 6. August 2018 - 8. August 2018)
  • Eismann T., Meinel M., Baccarella C., Fixson SK., Voigt KI.:
    Untangling The Role of User Experience In Design Thinking Through Experimental Evidence
    R&D Management Conference (Milan, 1. July 2018 - 4. July 2018)
  • Eismann T., Wagner T., Baccarella C., Voigt KI.:
    This Is How We Do It: Untangling Patterns of Super Successful Social Media Activities
    International Conference on Human-Computer Interaction (HCI) (Las Vegas, 15. July 2018 - 20. July 2018)
  • Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
    Creative Workspaces and Organizational Attractiveness: The Role of Creative Climate
    Continuous Innovation Network (CINet) Conference (Dublin, 9. September 2018 - 11. September 2018)
  • Maier L., Meinel M., Wagner T., Eismann T., Baccarella C., Voigt KI.:
    Mastering Digital Transformation: Attracting Digital Talents through Workspace Design
    Wissenschaftliche Tagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Cologne, 7. June 2018 - 7. June 2018)
  • Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
    How to Make Design Tools Work? Taking a Closer Look at the Mechanisms in the Needfinding Phase when Generating New Product Concepts
    Innovation and Product Development Management Conference (IPDMC) (Porto, 11. June 2018 - 14. June 2018)
  • Wehnert P., Baccarella C., Beckmann M.:
    Investigating Crowdfunding Success as a Signal for Enhancing Trust in Sustainable Product Features
    Academy of Management (AOM) Annual Meeting (Chicago, IL, 10. August 2018 - 14. August 2018)
    In: Proceedings of the Academy of Management (AOM) Annual Meeting 2018
    DOI: 10.5465/AMBPP.2018.17817abstract

2017

  • Baccarella C., Wagner T., Voigt KI.:
    Do Consumers Really Care About Crowdfunding? Exploring the Crowdfunding Effect on Innovation Perception
    Open and User Innovation Society Conference (OUI) (Innsbruck, 10. July 2017 - 12. July 2017)
  • Eismann T., Meinel M., Baccarella C., Voigt KI., Fixson SK.:
    Design Thinking for Agile Innovation - Evidence from an Experimental Study
    Wissenschaftstagung der Erich-Gutenberg-Arbeitsgemeinschaft (EGA) (Bonn, 18. May 2017 - 18. May 2017)
  • Eismann T., Wagner T., Baccarella C., Voigt KI.:
    Untangling social media excellence: Five typical patterns of super successful posts
    International Marketing Trends Conference (Madrid, 26. January 2017 - 28. January 2017)
    URL: http://ssrn.com/abstract=2981544
  • Meinel M., Baccarella C., Wagner T., Voigt KI.:
    Examining the Relationships between a Creativity-supporting Environment, Ambidexterity, and Innovation Performance
    Innovation and Product Development Management Conference (IPDMC) (Reykjavik, 11. June 2017 - 13. June 2017)
  • Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
    Design Thinking works! Experimental Evidence from 53 Product Design Teams
    International Society for Professional Innovation Management (ISPIM) Innovation Conference (Vienna, 19. June 2017 - 21. June 2017)
  • Meinel M., Eismann T., Baccarella C., Voigt KI., Fixson SK.:
    The Impact of Design Thinking on Creative Idea Generation
    International Continuous Innovation Network (CINet) Conference (Potsdam, 10. September 2017 - 12. September 2017)
  • Wagner T., Baccarella C., Voigt KI.:
    Consumer responses to high-tech product advertisements: The role of technical complexity
    Academy of Management (AOM) Annual Meeting (Atlanta, GA, 4. August 2017 - 8. August 2017)
  • Wehnert P., Baccarella C., Beckmann M.:
    Crowdfunding Sustainability-Oriented Innovations
    R&D Management Conference (Leuven, 1. July 2017 - 5. July 2017)

2016

  • Baccarella C., Meinel M., Trefzger TF., Voigt KI.:
    MAKE IT CR3ATIVE - The effect of product creativity on crowdfunding performance
    Open and User Innovation Society Conference (OUI) (Harvard Business School, Boston, MA, 1. August 2016 - 3. August 2016)
  • Jovanovic T., Baccarella C., Voigt KI.:
    The crowd within - An explorative analysis of a corporate crowdfunding campaign
    Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 10. January 2016 - 10. January 2016)
  • Krämer K., Scheiner C., Baccarella C.:
    Cruel Intentions? - The Role of Moral Awareness, Moral Disengagement, and Regulatory Focus in the Unethical Use of Social Media by Entrepreneurs.
    International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
  • Meinel M., Baccarella C., Wagner T., Voigt KI.:
    Crowdfunding technological innovations: The role of product creativity
    Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Leipzig, 6. October 2016 - 7. October 2016)
  • Schrauder S., Baccarella C., Kock A., Voigt KI.:
    What drives business model evaluation in R&D groups? The role of strategic encouragement, group creativity, and customer orientation
    Innovation and Product Development Management Conference (IPDMC) (Glasgow, 6. January 2016 - 14. January 2016)
  • Trefzger TF., Baccarella C., Scheiner C., Voigt KI.:
    Hold the Line! The Challenge of Being a Premium Brand in the Social Media Era
    International Conference on Human-Computer Interaction (HCI) (Toronto, 17. July 2016 - 22. July 2016)
  • Trefzger TF., Baccarella C., Voigt KI.:
    Antecedents of brand post popularity in Facebook: The influence of pictures, videos, and text
    International Marketing Trends Conference (Venice, 21. January 2016 - 23. January 2016)
  • Trefzger TF., Baccarella C., Voigt KI.:
    Communicating technological innovations: The role of technical complexity and product involvement
    Technology, Innovation and Entrepreneurship (TIE) Conference (Copenhagen, 9. January 2016 - 9. January 2016)

2015

  • Arnold C., Kiel D., Baccarella C., Voigt KI., Hoffmann D.:
    Technology Adoption with Reference to Embedded Systems
    International Conference on Advances in Management, Economics and Social Science (MES) (Rome, 18. April 2015 - 19. April 2015)
    URL: http://www.seekdl.org/nm.php?id=6000
  • Kiel D., Arnold C., Baccarella C., Voigt KI., Hoffmann D.:
    Technology Identification in Relation to Embedded Systems
    International Association for Management of Technology (IAMOT) Conference (Cape Town, 8. June 2015 - 11. June 2015)
    In: Proceedings of the 24th International Association for Management of Technology Conference 2015
    URL: http://iamot2015.com/2015proceedings/documents/P084.pdf
  • Scheiner C., Baccarella C., Krämer K., Bessant J., Voigt KI.:
    Why Gamification Fights Evil
    Annual Interdisciplinary Conference on Entrepreneurship and Innovation (G-Forum) (Kassel, 8. October 2015 - 9. October 2015)
  • Scheiner C., Baccarella C., Krämer K., Voigt KI.:
    Moral Disengagement in Idea Competitions – The Dark Side of Participation
    Open and User Innovation Society Conference (OUI) (Lisbon, 13. July 2015 - 15. July 2015)
  • Scheiner C., Baccarella C., Trefzger TF., Voigt KI.:
    Differences in the Emotional and Rational Appeal of Premium and Standard Brands in the Promotion of Automobiles
    European Marketing Academy (EMAC) Conference (Leuven, 26. May 2015 - 29. May 2015)
  • Scheiner C., Feller N., Baccarella C., Bessant J., Voigt KI.:
    Organizational and Individual Unlearning in Identification and Evaluation of Technologies
    Technology, Innovation and Entrepreneurship (TIE) Conference (Potsdam, 14. October 2015 - 16. October 2015)
  • Trefzger TF., Kleinöder O., Baccarella C., Scheiner C., Voigt KI.:
    Entwicklung und Gestaltung der Werbekommunikation im Automobilmarkt: Eine Inhaltsanalyse der Werbeanzeigen von Mercedes-Benz
    International Marketing Trends Conference (Paris, 22. January 2015 - 24. January 2015)
  • Trefzger TF., Rose M., Baccarella C., Voigt KI.:
    Streaming killed the download star! How the business model of streaming services revolutionizes music distribution
    IntSIS/IAABR International Multidisciplinary Academic Conference (Key West, FL, 15. March 2015 - 17. March 2015)

2014

  • Scheiner C., Eder A., Goranova M., Baccarella C., Voigt KI.:
    The Use and Evaluation of Social Media by New Enterprises in Germany – an Empirical Analysis
    International Marketing Trends Conference (Venice, 24. January 2014 - 25. January 2014)
  • Voigt KI., Ixmeier J., Baccarella C.:
    The relationship between innovativeness, external environmental forces and new-to-the-world technologies
    ISIS International Multidisciplinary Academic Conference (Key West, FL, 16. March 2014 - 18. March 2014)

2013

  • Scheiner C., Mähler B., Baccarella C., Voigt KI.:
    Technologienkommunikation in Printmedien – eine Inhaltsanalyse der Werbemedien eines Germanen Sportwagenherstellers
    International Marketing Trends Conference (Paris, 17. January 2013 - 19. January 2013)

2012

  • Mürling S., Voigt KI., Baccarella C., Scheiner C.:
    Besonderheiten in der Vermarktung von Industriegütern mit Fokus auf das Buying-Center-Konzept
    International Marketing Trends Conference (Venice, 19. January 2012 - 21. January 2012)
  • Scheiner C., Baccarella C., Bessant J., Voigt KI.:
    Thinking Patterns and Intuition in the Technology Identification and Evaluation
    International Society for Professional Innovation Management (ISPIM) Innovation Conference (Barcelona, 17. June 2012 - 20. June 2012)
  • Voigt KI., Ixmeier J., Grünberg A., Baccarella C.:
    The analysis and evaluation of established roadmaps as a way to detect future trends - the case of embedded systems in Germany
    International Association for Management of Technology (IAMOT) Conference (Hsinchu, 18. March 2012 - 22. March 2012)
  • Voigt KI., Wassmus A., Baccarella C., Engel S.:
    The effects of market and service-orientation on the success of solution providers in the German manufacturing sector
    Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, 29. July 2012 - 2. August 2012)
  • von Zimmermann M., Engel S., Baccarella C., Voigt KI.:
    Contract research as a part of new product development
    Portland International Center for Management of Engineering and Technology (PICMET) Conference (Vancouver, Canada, 29. July 2012 - 2. August 2012)
    URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=84867930874&origin=inward

2011

  • Seitz U., Scheiner C., Baccarella C., Voigt KI.:
    Die Kommunikation disruptiver Innovationen – ein phasenspezifischer Ansatz
    International Marketing Trends Conference (Paris, 22. January 2011 - 22. January 2011)
  • Voigt KI., Baccarella C., Wassmus A., Meissner O.:
    The effects of customer orientation on the product performance of technological innovations: A comparison between SMEs and large companies
    Portland International Center for Management of Engineering and Technology (PICMET) Conference (Portland, OR)
    URL: https://www.scopus.com/inward/record.url?partnerID=HzOxMe3b&scp=80053360787&origin=inward

2010

  • Gerhard D., Voigt KI., Baccarella C.:
    Advertising for Technology and High-Technology Products - A Content Analysis
    International Association for Management of Technology (IAMOT) Conference (Cairo, 7. November 2010 - 11. March 2010)
  • Voigt KI., Baccarella C.:
    High-technology product launch phase – A content-analysis of advertisements
    Technology, Innovation and Entrepreneurship (TIE) Conference (Kiel, 4. November 2010 - 5. November 2010)
  • Voigt KI., Baccarella C., Gerhard D.:
    Advertising for high-technology products in the product launch phase – A content-analysis
    R&D Management Conference (Manchester, 30. June 2010 - 2. July 2010)
  • Voigt KI., Baccarella C., Gerhard D.:
    Advertising high-technology products – A content-analysis
    International Conference on Advanced Management Perspectives in Asia (ICAMPA) (Suzhou, 15. October 2010 - 17. October 2010)

Book Chapters

2020

  • Baccarella C, Scheiner C, Diehlmann F:
    The Devil on the Entrepreneur’s Shoulder: Analyzing the Relationship Between Moral Disengagement, Founders’ Motives, and Unethical Behavior of Entrepreneurs on Social Media
    In: Schjoedt L., Brännback M., Carsrud A. (ed.): Understanding Social Media and Entrepreneurship. Exploring Diversity in Entrepreneurship, Springer, 2020
    ISBN: 978-3-030-43452-6

    DOI: 10.1007/978-3-030-43453-3_9

2018

  • Baccarella C., Bühner R., Eismann T., Voigt KI.:
    Crowdfunding als Basis zur Vorhersage von Technologietrends – Eine Analyse am Beispiel des 3D Drucks
    In: Jürgen Gausemeier, Wilhelm Bauer, Roman Dumitrescu (ed.): 14. Symposium für Vorausschau und Technologieplanung, 8. und 9. November 2018, Berlin: , 2018, p. 207-224 (HNI-Verlagsschriftenreihe, Vol.385)
    ISBN: 978-3-947647-04-0

2013

  • Scheiner C., Baccarella C., Hohnadl S., Voigt KI.:
    Embedded Systems in the European Metropolitan Region of Nuremberg – A Cluster Development Analysis
    In: Chobanov, G.; Plöhn, J (ed.): Crisis and Sustainability: Responses from Different Positions, Bern: Peter Lang Verlag, 2013, p. 75-98
    ISBN: 9783631640623

 

Chair of Industrial Management
Friedrich-Alexander-Universität Erlangen-Nürnberg

Lange Gasse 20
90403 Nürnberg
Germany
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