Final Presentations in “AI & Data in Business and Management“ with Dr. Lydia Mammen

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On February 6th, the Chair of Industrial Management welcomed 12 students for their final presentations as part of the seminar “AI & Data in Business and Management” with Dr. Lydia Mammen (Vice President Data Analytics, adidas AG). In particular, three student teams presented and discussed their empirical research results. Prof. Dr. Kai-Ingo Voigt, Lauren Anne Mackintosh, and Hannah Altenburg were excited to gain a deeper understanding for consumer acceptance of AI as well current trends in the AdTech industry. After the presentations, Dr. Lydia Mammen enriched the conversation with interesting insights from adidas, giving students the opportunity to have first-hand experience of how AI is currently being used in a world-renowned company.


We warmly thank Lydia and the students for their contributions and look forward to continuing this exciting seminar in the summer term 2023!