Exploring electric mobility strategies: Successful final presentations in “Das Industrieseminar” with Prof. Dr. Asenkerschbaumer

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On February 6th, Prof. Dr. Kai-Ingo Voigt and the Chair of Industrial Management once again welcomed Prof. Dr. Stefan Asenkerschbaumer to their industry seminar. In his position as Chairman of the Supervisory Board of Robert Bosch GmbH, his visit provided the students with valuable insights into the highly competitive electric vehicle market.

Three teams of students explored strategies in the field of electric mobility, each focusing on a different actor. Team 1 looked at “German OEMs”, Team 2 examined “Chinese OEMs” and Team 3 explored the perspective of “Tier-1 suppliers”. The presentations were not only insightful but also provided compelling recommendations for action and led to lively and inspiring in-depth discussions with Prof. Dr. Asenkerschbaumer.

Prof. Kai-Ingo Voigt and the entire team would like to thank Prof. Asenkerschbaumer for his visit. We look forward to welcoming him again in the coming summer term!