Guest lecture on AI services using the example of Mercedes-Benz

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As part of the “Technology-based Service Innovation” seminar, every semester 12 master’s students are given the opportunity to develop technology-based service concepts. Overall, the students go through three phases. In the first phase, basics are taught, in the second phase an industry analysis is carried out and finally the students work on final concepts. Moreover, the students are inspired by lectures from practice.

In this context, Prof. Dr. Kai-Ingo Voigt, Dr. Daniel Gerhard (Manager at GRAMMER AG) and Michael Mertel welcomed Dr. Andreas Wassmus (FAU alumni and Project Lead Digital Business at Mercedes-Benz Consulting) at Friedrich-Alexander University. Dr. Wassmus gave the students an insight into the work of Mercedes-Benz and used various examples to illustrate how AI solutions and business models are developed and operated from the perspective of an automobile manufacturer.

The entire team would like to thank Andreas for the exciting lecture and the insights into his work. See you soon, Andreas!