Intensive and Inspiring Kickoff of the Seminar “Strategien technologieorientierter Industrieunternehmen” with Siemens CEO Dr. Roland Busch

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The summer semester is barely one week old and the Chair of Industrial Management already welcomed the Siemens CEO Dr. Roland Busch to the second edition of the seminar “Strategien technologieorientierter Industrieunternehmen” (Strategies of technology-oriented industrial companies). As part of the seminar, three student groups analyze the digital business models of companies under the academic supervision of Prof. Voigt and Marc Rücker. Dr. Busch welcomed the students digitally at today’s kickoff and motivated them for this master seminar with a passionate introduction and detailed knowledge in the field of digital business models.

We are already looking forward to the presentations with Dr. Busch in July and the insights gained by our students!