Prof. Voigt held keynote on creativity at Sparkasse “UnternehmerLunch”

On September 26, Prof. Voigt held the keynote about creativity as a source of competitive advantage at “UnternehmerLunch”, an event for corporate clients hosted by Sparkasse Nürnberg. Roland Burgis, board member of Sparkasse Nürnberg, introduced the event and presented creative new services offered by Sparkasse. Afterwards, Prof. Voigt talked about the role of creativity for German companies and, together with Martin Meinel, presented their latest research on the effectiveness of design thinking for new product concept development.

The Chair of Industrial Management gives sincere thanks to Sparkasse Nürnberg and, in particular, Stefan Schinke (director corporate clients at Sparkasse Nürnberg) for the invitation to this great event at fascinating Kaiserburg Lauf.