IP protection in innovation management: Guest lecture by Bruno Götz
On June 5th, the Chair of Industrial Management once again had the pleasure of welcoming Bruno Götz – Head of Patents at BayernInnovativ – for an inspiring guest lecture on intellectual property rights in our “Innovation” module.
Patents and intellectual property protection are a central element in innovation management and can even serve as strategic management tools. In his speech, Bruno inspired our students with a humorous and highly interesting lecture on the different types of intellectual property rights, what is patentable (and what is not), and how to use patents strategically. Moreover, he demonstrated why patents play a central role in the development of innovations using relatable and lively examples (like an ice tray for beer crates 😉).
In the name of our students, Prof. Voigt and his entire team thank Bruno Götz for the fascinating lecture and the ongoing collaboration. We look forward to welcoming you again soon, Bruno! 😊