Innovation Insights Series #5 with Bruno Götz from Bayern Innovativ

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On July 3rd, the Chair of Industrial Management hosted Bruno Götz, Head of Patents at Bayern Innovativ, as part of our “Innovation Insights Series”. Bruno captivated students from the courses “Innovation” and “Technology and Innovation Management” with a humorous and very informative lecture on the fascinating, yet complex world of patents. He illustrated the critical role patents play in innovation development and how they can be used strategically for innovation management.

Prof. Dr. Kai-Ingo Voigt and his entire team warmly thank Bruno for his fascinating lecture and the great and long-standing cooperation. We look forward to welcoming you again soon @WiSo!