Outstanding presentations in the seminar “Strategies of Technology-Oriented Industrial Companies” with Siemens CEO Dr. Roland Busch

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On January 27th 2023, Siemens CEO Dr. Roland Busch and Prof. Dr. Kai-Ingo Voigt hosted the final session of our seminar “Strategies of Technology-Oriented Industrial Companies” at the Chair of Industrial Management for the fifth time.

Over the course of the seminar – co-chaired by Prof. Dr. Kai-Ingo Voigt and Lauren Anne Mackintosh – three groups of students examined critical success factors of digital B2B marketplaces through an empirical research approach focusing on best practice industry examples. The results were presented at the University by the three teams, who gave insights into different industry examples and best practices and provided valuable implications for Siemens AG. After the presentations, the groups had the chance to discuss their presentation topics with Dr. Busch and gain insights into his point of view on these strategic topics. At the end of the event, the students had the unique opportunity of a Q&A with Dr. Busch, who answered everything the students wanted to know very openly and with brilliant insights.

On behalf of all participants we would like to thank Dr. Busch for the great cooperation in this seminar and are already looking forward to an exciting summer term 2023 together!