Tradition meets Digital Innovation: Exciting Guest Lecture by Dr. Alexander Vyhnal, Head of R&D at STAEDTLER

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On January 20th, Dr. Alexander Vyhnal, Head of Research & Development at STAEDTLER, accepted the invitation of Prof. Voigt to meet the students of the 9th class of the MVM Master Program.

Dr. Vyhnal gave an exciting lecture on possibilities to enhance writing tools with digital technologies and many interesting details about the innovation management system at STAEDTLER. All students took the opportunity to enter in lively discussion with Dr. Vyhnal on product development and innovation.

Prof. Voigt and Dr. Marie-Christin Schmidt would like to thank Dr. Alexander Vyhnal warmly for accepting the invitation to join us in the module “Product and Innovation Management”. We are already looking forward to welcome him again soon!