BIOTEXFUTURE Member Day at adidas Headquarter in Herzogenaurach

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From May 18th to May 19th, the BIOTEXFUTURE team from FAU consisting of Prof. Dr. Kai-Ingo Voigt, Dr. Christian Baccarella, Dr. Lukas Maier and Lauren Mackintosh took part at the BIOTEXFUTURE Forum and Member Day 2022.

Under the topic “Shaping the Future of the Bio-based Textile Value Chain“ they gained valuable and highly relevant insights for their current research project “TransitionLab2“ from BIOTEXFUTURE, where they are closely looking into the consumer perspective on bio-based products through social media and AI. In one of the panel talks, Dr. Maier presented the current research of the chair into sustainable consumer behavior and answered the questions of the audience.

We would like to warmly thank BIOTEXFUTURE and adidas for organizing this inspiring event and are proud to be part of this transformation!