A passionate keynote on innovation, digitalization and sustainability: adidas CEO Kasper Rorsted at WiSO

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On November 4, the CEO of adidas, Kasper Rorsted, followed the invitation of Prof. Kai-Ingo Voigt to give a captivating guest lecture in front of over 300 students. He gave fascinating insights into adidas’ strategic management topics, especially highlighting the importance of being innovative and competitive. In an intensive discussion with our students, Kasper Rorsted emphasized the crucial role of sustainability for adidas. Furthermore, he shared his interesting experiences of managing a multi-national company as well as his reflections on reaching a work-life balance on the top-management level. The students, strictly complying with the Corona regulations, highly appreciated the discussion with Kasper and thanked him warmly with a big applause.


We thank Kasper Rorsted for visiting our Faculty and we are looking forward to welcoming him again at FAU’s WiSo pretty soon!