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Outstanding presentations and discussions in the seminar “Strategien technologieorientierter Industrieunternehmen” with the new Siemens CEO Dr. Roland Busch

Only two days after Dr. Roland Busch was officially appointed as CEO at the Siemens Annual General Meeting, he hosted the final lecture of our seminar “Strategies of Technology-Oriented Industrial Companies”.

This seminar, co-chaired by Prof. Kai-Ingo Voigt and Marc Rücker, was offered for the first time this winter term and was an immediate success. Three student teams analyzed industrial platform business models and presented their results in a digital session to Dr. Busch and his team as well as to the Chair of Industrial Management. The students evaluated the three platforms respectively digital business models MindSphere, Verkada and Samsara and worked out the strengths and weaknesses of these business models. Dr. Busch discussed the research findings extensively with the students afterwards. After the exciting presentations and discussions, Dr. Busch was available for a Q&A session, where he answered the students’ questions about his new role as CEO in a highly profound and sympathetic manner.

We would like to thank Dr. Busch and his team (Mr. Alexander Stübler, Mr. Stephan Weiß and Mrs. Constanze Welter) for the great cooperation during this seminar and wish Dr. Busch all the best for his new task as CEO of Siemens AG.

We are looking forward to the second seminar in the summer term 2021!