BR Frankenschau and Bayern 1: Prof. Dr. Voigt about the situation of the automotive industry in the corona crisis
How do automobile manufacturers and suppliers get through the corona crisis? Is the current crisis management compatible with the profound changes in this industry with regard to electromobility and new business models? Prof. Dr. Kai-Ingo Voigt, Chair of Industrial Management, comments in a TV and radio interview with Bayerischer Rundfunk. The “ramping up” of value chains in the automotive industry has already begun, but is taking place to an unprecedented extent and is only possible as a “worldwide successive ramp-up”. Nevertheless, automobile manufacturers and suppliers have sufficient experience in this field. According to Voigt, the long-term strategic changes must not be lost sight of: the switch to electric mobility and in particular the transformation to digital and data-driven business models. A speech by VW CEO Herbert Diess in January is seen here as a wake-up call for the entire industry. The time of “classic” automobile manufacturers is over, in the future you have to think in digital business models – also with the suppliers. Findings about design forms and necessary transformation processes towards data-driven industrial business models are being researched at WiSo and are urgently needed in practice.
Enclosed, you can find the recording of the television contribution from April 22, 2020 (BR Frankenschau, identical to radio broadcast in Bavaria 1 on the same day):