Successful kickoff “Das Industrieseminar” with Prof. Dr. Stefan Asenkerschbaumer (CFO and Deputy Chairman of Bosch)

Once again, our Chair had the pleasure to welcome Prof. Dr. Stefan Asenkerschbaumer, CFO and Deputy Chairman of the management board of Robert Bosch GmbH, for the opening session of “Das Industrieseminar” at FAU.

This semester’s seminar is about “Data-Driven Business Models in Industry”. Four student groups, each comprising of five students, are going to analyze transformed and new business models in the digital era. Hereby, the students focus on four industries, which are most important for the German economy: Machinery and Plant Engineering, Electrical Engineering, Automotive, and Consumer Goods.

Prof. Voigt and the entire team thank Prof. Asenkerschbaumer for a captivating and insightful opening session. We look forward to gaining interesting research results and having a great block seminar in July!