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Exciting guest lecture by Dr. Alexander Vyhnal from STAEDTLER for MMM students

For his module “Product and Innovation Management” in the Master in Marketing Management, Prof. Voigt warmly welcomed Dr. Alexander Vyhnal, Head of Research and Development at STAEDTLER Mars GmbH & Co. KG, for a guest lecture on innovation management in the stationery industry.

Dr. Vyhnal provided interesting insights into the most recent developments and unimagined innovation potentials in this industry. He illustrated that, in terms of digital developments and innovative processes, there is more to a pencil than expected. A fruitful discussion with the students, who were highly interested in STAEDTLER and its products, complemented the guest lecture.

Prof. Voigt and the MMM students highly appreciate Dr. Vyhnal’s exciting presentation and thank him for his passionate engagement.