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FAU goes Adidas: the celebration of a long-standing and successful partnership

To celebrate the 275th birthday of the Friedrich-Alexander-University Erlangen-Nuremberg, the world-famous sporting goods manufacturer Adidas invited 275 students to the Adidas World of Sports in Herzogenaurach. In addition to the university’s birthday, the long lasting cooperation of these two institutions was also to be celebrated, which already developed impressive projects, such as the Speedfactory in Ansbach.

Our research assistant Marc Rücker was there to listen to exciting lectures on the topics of digitization, sustainability and future technologies. In workshops, the students could develop their own ideas, how Adidas can be even more sustainable in the future, as well as design their own shoes in MakersLab. As a highlight, adidas unveiled a special shoe in FAU design (AM4FAU) as a birthday present, which is only available in a limited edition of 275 pairs.

A small yoga session as well as the lecture of the former national player and European champion from 1996 Matthias Sammer rounded off the extremely successful event.

Also our chair wishes for the future an even closer and still successful cooperation with Adidas and would like to thank the company for this unique event!