Exciting guest lecture by Dr. Alexander Vyhnal from STAEDTLER

The Chair of Industrial Management warmly welcomed Dr. Alexander Vyhnal, Head of Research and Development at STAEDTLER Mars GmbH & Co. KG, for a guest lecture on innovation management in the stationery industry.

Dr. Vyhnal provided interesting insights in the most recent developments and unimagined innovation potentials in this industry. He was able to convince the audience that there is more to a presumably plain pencil than expected.

Prof. Voigt and his team highly appreciate Dr. Vyhnal’s passionate engagement and are looking forward to welcoming him again soon.