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Passionate guest lecture by Dr. Timm Wagner, Consultant for Consumer Insights at GfK

The Chair of Industrial Management had the pleasure to welcome Dr. Timm Wagner, Consultant at GfK and Alumnus of the Chair of Prof. Voigt, for a guest lecture on the topic of innovation at GfK in the digital age. GfK was founded in 1934 and is Germany’s largest market research institute, employing more than 13,000 people worldwide.

Dr. Wagner shared exciting insights into GfK’s current innovation practices as well as its future development in a digitized world. Rounding up the presentation, numerous students used the opportunity to discuss their questions with Dr. Wagner.

Prof. Voigt and his whole team appreciate his passionate engagement and are looking forward to welcoming him again soon.