Guest lecture by Rainer Schultz, CEO of marketing agency Die Zwei

On 9th Feb 2018, we had the pleasure to listen to Rainer Schultz, CEO of the Nuremberg-based marketing, communication, and design agency “Die Zwei”. Having founded his agency in 1970, Rainer Schultz shared his decades of experience in leading a creative company to our students in Organizational Creativity. After the presentation, he discussed with the interested audience how managers can foster their employees’ creativity and how to lead a creative company even in difficult times. We thank Rainer Schultz very warmly for his perceptive talk and look forward to further joint activities.