Paper accepted for publication in the Journal of Product Innovation Management
We are very happy to announce that our article “Takin’ Care of Business Models: The Impact of Business Model Evaluation on Front-End Success” has been accepted for publication in the Journal of Product Innovation Management (JPIM), one of the worldwide leading innovation management journals. JPIM is currently ranked “A” in the renowned VHB ranking. In this paper, the authors Stefan Schrauder (Bosch Engineering GmbH), Alexander Kock (TU Darmstadt), Christian Baccarella, and Kai-Ingo Voigt provide first evidence for the important role of the cognitive perspective on business models at the front end of innovation.
The article is already available online and can be accessed here: Link