European Management Journal Paper Free Download

By courtesy of Elsevier, we are happy that our European Management Journal (EMJ) article “Framing social media communication: Investigating the effects of brand post appeals on user interaction” is freely accessible until November 17, 2017. The article is concerned with the increasing importance of social media in the context of marketing communications. Timm Wagner, Christian Baccarella and Kai-Ingo Voigt specifically focused on message framing in social media posts and its role on resulting user interaction.

Please download the article for free using the following article link: